Commerce Today

Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle

June 4th, 2024  |  18 mins 35 secs

actionable insights, commerce today, competitive landscape, digital marketing, digital-first competitors, dtc brands, ecommerce, market share, omnichannel, online marketplace, physical stores, retail strategies, temu, tjx companies

In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.

Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?

May 28th, 2024  |  14 mins 25 secs

challenges, ecommerce merchants, google marketing live 2024, opportunities, shopify, social commerce, tiktok shop, u.s. ban, youtube shopping

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the competition between TikTok Shop and YouTube Shopping. With a potential U.S. ban on TikTok, YouTube Shopping and Shopify are looking to fill the gap, as announced at Google Marketing Live 2024. Joshua examines if they can succeed, analyzing the numbers, unique features, and the impact on ecommerce merchants in the evolving social commerce landscape.

Episode 72: How to Approach Adobe Commerce Upgrade Without Jumping into a Rabbit Hole of Hours

May 21st, 2024  |  17 mins 52 secs

actionable insights, adobe commerce, business leaders., e-commerce platform, post-upgrade support, project assessments, solutions architect, tech enthusiasts, upgrade process

Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.

Episode 71: BigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?

May 16th, 2024  |  17 mins 6 secs

ambitions, bigcommerce, breakdown, breakthrough, capabilities, competitors, ecommerce, leadership, market evolution., mid-market segment, quarterly report, strategies

n this episode of Commerce Today, we delve into the current strategies and future potential of BigCommerce. With new leadership steering the ship and an upcoming quarterly report on the horizon, BigCommerce finds itself at a critical juncture. The question looms: can they establish dominance in the mid-market segment, or will they struggle against industry behemoths like Shopify? Through in-depth analysis, we examine BigCommerce's tactics, aspirations, and competitive positioning. This episode offers a blend of astute insights, candid discussion, and a sprinkle of humor as we assess whether BigCommerce is on the brink of a breakthrough or facing potential setbacks. For ecommerce leaders navigating a rapidly evolving market, this episode is essential listening.

Episode 70: The Price Is Wrong - Navigating Ecommerce Pricing Pitfalls

May 7th, 2024  |  17 mins 24 secs

$14, 000 earrings, brand reputation, cartier, costly mistakes., currency conversion mishap, customer trust, ecommerce systems, scalability, stability, web pricing error

In this episode of Commerce Today, we delve into the Cartier web pricing error, where $14,000 earrings were mistakenly sold for $14 due to a currency conversion error. We examine the implications of such errors on brand reputation and customer trust, and offer strategies to improve ecommerce systems for scalability and stability, preventing costly mistakes in the future.

Episode 69: Optimizing Your Ecommerce Website with New Relic: Actionable Strategies

April 30th, 2024  |  17 mins 33 secs

actionable strategies, coo insights, critical issue prevention, ecommerce website performance, insider tips, load time optimization, new relic, online store elevation, php developer expertise, user experience enhancement

Join Darin, COO, and Pawel Micnas, PHP Developer, on Commerce Today as they unveil expert insights to turbocharge your ecommerce website's performance using New Relic. Learn invaluable techniques to streamline load times, elevate user experience, and proactively address critical issues. Don't miss out on actionable strategies that will propel your online store to new heights!

Episode 68: Micro-Influencers: The Small But Mighty Key to Ecommerce Success

April 23rd, 2024  |  18 mins 58 secs

authentic audiences, ecommerce sales, engaged audiences, influencer marketing, micro-influencers, niche experts, outperforming, partnership marketing, roi calculator, successful campaign

In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold explore the surprising power of micro-influencers in driving ecommerce sales. Discover why these niche experts are outperforming their mega-famous counterparts and how your brand can tap into their authentic, engaged audiences. Plus, get exclusive access to Creatuity's influencer marketing ROI calculator and expert tips for launching your own successful campaign. If you're ready to think small and win big with influencer partnerships, this episode is a must-listen!

Episode 67: B2B Ecommerce Success: Navigating Trends and Overcoming Challenges

April 16th, 2024  |  15 mins 20 secs

b2b commerce, commerce today, digital marketplace, ecommerce trends, online sales

In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.

Episode 66: Recommerce: The Future of Ecommerce?

April 9th, 2024  |  18 mins 14 secs

actionable insights, apparel brands, customer loyalty, ecommerce, hanna andersson, lululemon, recommerce, recommerce models, revenue boost, success factors, sustainability

In this episode of Commerce Today, Joshua Warren and Darin Newbold discuss the growing trend of recommerce, focusing on examples from apparel giants like Lululemon and Hanna Andersson. They highlight how resale strategies can enhance sustainability, customer loyalty, and revenue for ecommerce businesses across various industries. Tune in for practical insights on the advantages of recommerce, essential success factors, and guidance on selecting the ideal recommerce approach for your brand's needs.

Episode 65: Diving Deeper: Our Commitment to Accessibility in Services

April 2nd, 2024  |  15 mins 4 secs

accessibility, actionable insights, adaptation, commerce trends, digital innovation, ecommerce, inclusivity, merchant support, online shopping, paradigm shift, technology, user experience, website development

In this episode of Commerce Today, the focus is on the dynamic changes in the ecommerce arena, particularly highlighting the growing importance of accessibility for achieving success. COO Darin and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, engage in a discussion aimed at providing actionable insights for Directors of Ecommerce to navigate this evolving landscape. Michal elaborates on initiatives implemented by Creatuity to support merchants in developing accessible websites, promoting inclusivity, and improving user experience.

Episode 64: Combating Ageism and Sexism in Ecommerce - Cultivating an Outward Mindset

March 26th, 2024  |  20 mins 11 secs

ageism, collective success, companies, diversity, ecommerce, environment, inclusivity, individuals, linkedin, outward mindset, sexism, support, teams, tech industry

In this podcast episode, we tackle the prevalent issues of ageism and sexism within the ecommerce tech industry. Drawing from real-life stories shared by industry professionals on LinkedIn, we highlight the need to address these issues and promote inclusivity. We advocate for adopting an "Outward Mindset" approach to foster a supportive environment. Throughout the discussion, we provide practical strategies for individuals, teams, and companies to cultivate this mindset. Emphasizing the importance of recognizing others as valuable individuals with unique needs and challenges, we aim to collectively work towards a more inclusive and successful tech industry. Join us in our endeavor to make a positive difference in the tech community for everyone involved.

Episode 63: Amazon Mastery: Engaging Customers and Standing Out in a Competitive Marketplace

March 19th, 2024  |  17 mins 45 secs

ad targeting, amazon mastery, customer engagement, customer feedback, marketing channels, tailored audiences tool

In the gripping series finale of "Amazon Mastery," we delve into the art of captivating customers and carving a unique niche for your brand amidst the fierce competition on Amazon. Uncover the secrets of Amazon's Tailored Audiences tool, unlocking the power of targeted, direct marketing that resonates with your customer base. Discover the pivotal role of customer feedback, from managing reviews to leveraging both positive and negative insights for continuous growth. Moreover, we'll guide you through diversifying your marketing channels, harnessing the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to amplify your brand's visibility and skyrocket sales. This finale is an invaluable treasure trove of strategies for any brand striving to foster unwavering customer loyalty, ignite engagement, and shine bright on Amazon's vast marketplace.

Episode 62: Amazon Mastery: Building a Sustainable and Profitable Brand on Amazon

March 12th, 2024  |  20 mins 29 secs

The second episode of our Amazon Mastery series focuses on the pivotal role sustainability and strategic fee management play in building a profitable brand on Amazon. As consumer demand shifts towards eco-friendly products, we explore how integrating sustainable practices into your business model can set you apart in a crowded marketplace. Learn about Amazon's Climate Pledge Friendly program and how to leverage it for your products. We'll also navigate the complex landscape of Amazon's fees, offering insights on how to optimize your pricing and avoid common pitfalls that can erode your margins. Additionally, discover the keys to maintaining a strong, recognizable brand presence on Amazon, from consistent branding to leveraging Amazon Live for real-time customer engagement. Tune in for expert advice on building a brand that's not only profitable but also responsible and resilient.

Episode 61: Amazon Mastery: Top Practices for Ecommerce Brand Success in 2024

March 5th, 2024  |  18 mins 50 secs

advertising, algorithm, amazon, ecommerce, optimization, product listings

The first episode of our Amazon Mastery series covers optimizing product listings with high-quality images, detailed descriptions, and A+ Content. It also explains Amazon Advertising, including Sponsored Products, Brands, and Display Ads, and offers tips on improving product ranking and visibility. Aimed at both new and seasoned sellers, the episode provides actionable strategies to boost your Amazon brand.

Episode 60: Live Streaming Unboxed: Navigating Stickiness and Sales in Digital Commerce

February 27th, 2024  |  20 mins 29 secs

e-commerce, engagement, live streaming, sales, stickiness, trust transfer

Explore the untapped potential of live streaming e-commerce in this eye-opening episode. Drawing from the recent study, "Socio-technical systems and trust transfer in live streaming e-commerce," we delve into why and how businesses new to live streaming should consider this dynamic channel in 2024. Learn about the science of stickiness, the critical role of trust, and the direct impact these factors have on purchase intentions. Whether you're looking to innovate your sales strategy or enhance customer engagement, discover practical insights and expert advice on integrating live streaming into your digital commerce playbook for the coming year.

Episode 59: Magic in the Details: Applying Disney's Common Purpose to Ecommerce

February 20th, 2024  |  20 mins 2 secs

attention to detail, commerce, common purpose, e-commerce personalization, service

Joshua Warren and Darin Newbold delve into how Disney World's exceptional experiences and customer service can serve as a model for ecommerce strategies. They provide actionable insights to enhance the online shopping experience, aiming to make it uniquely magical for every customer.