Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape.