Commerce Today

Episode 82: From Quick Fix to Long-Term Success: Rethinking Your E-Commerce Platform

July 30th, 2024  |  19 mins 9 secs

business transformation, client success story, increased conversion rates, increased revenue, platform replacement, quick e-commerce solutions, reduced maintenance costs, reduced time to market, strategic replatforming, technical debt

Explore the impact of quick e-commerce solutions and discover why strategic replatforming might be your best move. Learn about a client success story that transformed their business by increasing conversion rates and revenue while reducing maintenance costs and time to market, all through replacing a platform riddled with technical debt.

Episode 81: Crafting Culture: The Key to Hiring Success

July 23rd, 2024  |  17 mins 21 secs

cohesive team, company culture, cultural alignment, cultural fit, culture in hiring, employee retention, employee satisfaction, hiring process, interview strategies, practical strategies, successful hiring practices, talent acquisition

In this episode, Darin Newbold, COO, is joined by Natalia Pitra, Talent Acquisition Manager, to explore the critical role of culture in the hiring process. They discuss why cultural fit can be more important than skills alone and share practical strategies for identifying candidates who will thrive in your company's environment. The episode includes real-life examples of companies that have successfully integrated culture into their hiring practices. Tune in to learn how prioritizing culture can lead to higher retention rates, increased employee satisfaction, and a more cohesive, productive team.

Episode 80: Does Performance Matter for Ecommerce SEO? Measure Your Performance with Google PageSpeed Insights

July 16th, 2024  |  17 mins 36 secs

n this episode of Commerce Today, we discuss the importance of website performance for ecommerce sites and guide you through practical optimization techniques. We'll demonstrate how to use Google PageSpeed Insights to test your site's performance, interpret the results, and understand their impact on your business. Using Amazon's homepage as an example, we'll break down each metric and provide actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive

Episode 79: E-commerce in 2024: Challenges, Changes, and Creatuity’s Approach

July 15th, 2024  |  17 mins 2 secs

In this episode of Commerce Today, join Creatuity’s COO, Darin Newbold, as he interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. They discuss how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market. Joshua shares insights on adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Learn how Creatuity is meeting these challenges with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.

Episode 78: Ecommerce Growth: Proven Strategies to Accelerate Revenue and Slash Costs

July 2nd, 2024  |  20 mins 14 secs

8-lever mental model, adding new products, average order value, conversion rate, cost of goods sold, customer acquisition costs, ecommerce revenue, ecommerce success, fulfillment costs, influencers, lowering costs, marketing, operating costs, practical strategies, profitability, replatforming, revenue accelerator services, technology costs, traffic

In this week's episode of Commerce Today, we explore strategies to increase ecommerce revenue while reducing costs. With Darin's help, Joshua explains his 8-lever mental model for ecommerce profits, covering the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold). We'll discuss practical strategies for replatforming, adding new products, and selecting the right influencers for your marketing. Additionally, we'll introduce our new Revenue Accelerator services to help you implement these ideas and achieve quick results. Join us for a coffee chat-style deep dive into improving your ecommerce success in 2024 and making your business more profitable!

Episode 77: The Power of the Discovery Phase: Reducing Uncertainty in Projects

June 25th, 2024  |  16 mins 2 secs

asking questions, ballpark estimates, best practices, discovery phase, insights, planning, project management, project optimization, project requirements, project success, real-world examples, solutions architect, uncertainties

Join Darin Newbold, COO, and Anna Krzyżańska, Solutions Architect, as they explore the crucial discovery phase of projects. They discuss how this stage clarifies requirements, reduces uncertainties, and improves planning, using real-world examples and best practices. Whether you're experienced or new to project management, this episode offers valuable insights for project success.

Episode 76: The Ecommerce Platform Race to Perfect 100 Scores on Google Lighthouse

June 18th, 2024  |  15 mins 2 secs

adobe commerce cloud, adobe edge delivery services, conversion rates, e-commerce success, google lighthouse, insights, lighthouse score achievements, linkedin., perfect 100 scores, performance, practical tips, seo, shopify, site speed, user experience

Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse and understand why these scores are crucial for e-commerce success, impacting conversion rates and SEO. Learn how leading platforms like Shopify and Adobe Commerce Cloud are advancing performance. Discover Adobe's innovative Edge Delivery Services and their impact on site speed and user experience. Gain insights and practical tips, and join the conversation by sharing your Lighthouse score achievements on LinkedIn.

Episode 75: Commerce Today News - Cookie Delay, Amazon Fulfillment’s Domination of UPS and FedEx, Taco Bell’s Digital Revenue Surprise and More

June 11th, 2024  |  18 mins 17 secs

amazon, doordash, ecommerce strategies, ecommerce trends, fedex, forever 21, google, in-store sales, logistics, omnichannel, retail updates, scent marketing, third-party cookies, ups, yum brands

In this week's episode, we dive into the top ecommerce trends shaping the industry. We'll discuss Google's decision to delay the phaseout of third-party cookies and how Amazon is outpacing UPS and FedEx in logistics. Learn how scent marketing is enhancing in-store sales and catch up on updates from major players like Yum Brands, DoorDash, Forever 21, and more. We cover 10 essential stories you might have missed that are crucial for your ecommerce and omnichannel strategies. Don't miss these insights to stay ahead in the competitive market!

Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle

June 4th, 2024  |  18 mins 35 secs

actionable insights, commerce today, competitive landscape, digital marketing, digital-first competitors, dtc brands, ecommerce, market share, omnichannel, online marketplace, physical stores, retail strategies, temu, tjx companies

In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.

Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?

May 28th, 2024  |  14 mins 25 secs

challenges, ecommerce merchants, google marketing live 2024, opportunities, shopify, social commerce, tiktok shop, u.s. ban, youtube shopping

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the competition between TikTok Shop and YouTube Shopping. With a potential U.S. ban on TikTok, YouTube Shopping and Shopify are looking to fill the gap, as announced at Google Marketing Live 2024. Joshua examines if they can succeed, analyzing the numbers, unique features, and the impact on ecommerce merchants in the evolving social commerce landscape.

Episode 72: How to Approach Adobe Commerce Upgrade Without Jumping into a Rabbit Hole of Hours

May 21st, 2024  |  17 mins 52 secs

actionable insights, adobe commerce, business leaders., e-commerce platform, post-upgrade support, project assessments, solutions architect, tech enthusiasts, upgrade process

Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.

Episode 71: BigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?

May 16th, 2024  |  17 mins 6 secs

ambitions, bigcommerce, breakdown, breakthrough, capabilities, competitors, ecommerce, leadership, market evolution., mid-market segment, quarterly report, strategies

n this episode of Commerce Today, we delve into the current strategies and future potential of BigCommerce. With new leadership steering the ship and an upcoming quarterly report on the horizon, BigCommerce finds itself at a critical juncture. The question looms: can they establish dominance in the mid-market segment, or will they struggle against industry behemoths like Shopify? Through in-depth analysis, we examine BigCommerce's tactics, aspirations, and competitive positioning. This episode offers a blend of astute insights, candid discussion, and a sprinkle of humor as we assess whether BigCommerce is on the brink of a breakthrough or facing potential setbacks. For ecommerce leaders navigating a rapidly evolving market, this episode is essential listening.

Episode 70: The Price Is Wrong - Navigating Ecommerce Pricing Pitfalls

May 7th, 2024  |  17 mins 24 secs

$14, 000 earrings, brand reputation, cartier, costly mistakes., currency conversion mishap, customer trust, ecommerce systems, scalability, stability, web pricing error

In this episode of Commerce Today, we delve into the Cartier web pricing error, where $14,000 earrings were mistakenly sold for $14 due to a currency conversion error. We examine the implications of such errors on brand reputation and customer trust, and offer strategies to improve ecommerce systems for scalability and stability, preventing costly mistakes in the future.

Episode 69: Optimizing Your Ecommerce Website with New Relic: Actionable Strategies

April 30th, 2024  |  17 mins 33 secs

actionable strategies, coo insights, critical issue prevention, ecommerce website performance, insider tips, load time optimization, new relic, online store elevation, php developer expertise, user experience enhancement

Join Darin, COO, and Pawel Micnas, PHP Developer, on Commerce Today as they unveil expert insights to turbocharge your ecommerce website's performance using New Relic. Learn invaluable techniques to streamline load times, elevate user experience, and proactively address critical issues. Don't miss out on actionable strategies that will propel your online store to new heights!

Episode 68: Micro-Influencers: The Small But Mighty Key to Ecommerce Success

April 23rd, 2024  |  18 mins 58 secs

authentic audiences, ecommerce sales, engaged audiences, influencer marketing, micro-influencers, niche experts, outperforming, partnership marketing, roi calculator, successful campaign

In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold explore the surprising power of micro-influencers in driving ecommerce sales. Discover why these niche experts are outperforming their mega-famous counterparts and how your brand can tap into their authentic, engaged audiences. Plus, get exclusive access to Creatuity's influencer marketing ROI calculator and expert tips for launching your own successful campaign. If you're ready to think small and win big with influencer partnerships, this episode is a must-listen!

Episode 67: B2B Ecommerce Success: Navigating Trends and Overcoming Challenges

April 16th, 2024  |  15 mins 20 secs

b2b commerce, commerce today, digital marketplace, ecommerce trends, online sales

In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.