Commerce Today
Ecommerce insights merchants can use today
About the show
Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.
Episodes
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Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence
January 30th, 2024 | 16 mins 45 secs
agency, analytics, audience, brand loyalty, calls to action, changes, commerce, communication, competitors, conversion, ctas, customer feedback, dedicated person., documentation, e-commerce, feedback, goal-oriented layout, mobile device, mobile responsiveness, open communication, optimization, page speed, persona, project management, seo, site design, testing, timelines, tools, user interactions, ux, website excellence
In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.
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Episode 55: Unwrapping 2023 E-Commerce Holiday Sales & 2024 Strategy Kickstart
January 23rd, 2024 | 18 mins 50 secs
commerce, holiday sales, mobile conversion gap, mobile experience, predictions, year over year growth
In this episode of Commerce Today, we analyze the 2023 holiday e-commerce sales results, contrasting them with previous forecasts. We dissect essential insights and emerging trends, offering actionable strategies to empower e-commerce businesses in their quest for improved performance in 2024. Whether your aim is to elevate holiday sales or enhance overall profitability, this episode is a treasure trove of valuable guidance and substantial initiatives to embark upon, ensuring readiness for the forthcoming 2024 holiday season.
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Episode 54: The 2024 Retail Frontier: Shifting Omnichannel Strategies
January 16th, 2024 | 16 mins 15 secs
ar/vr impact in retail, audience outreach strategies, augmented reality, brand collections, chatbots in retail, consumer behavior, ecommerce integration, omnichannel retail, online brand strategies, organizational changes in retail, pop-up shops, retail partnerships, retail sponsorships, search engines in purchasing, zero-click platform optimization
In this dynamic episode, we dive into the transformative world of omnichannel retailing as it stands in 2024. Discover how the blend of online and physical retail, enhanced by cutting-edge technologies like augmented reality, is reshaping the consumer shopping journey. We'll also explore emerging retail trends, including the rise of pop-up shops, and analyze shifts in consumer behavior. Essential listening for Ecommerce Directors seeking to adapt and thrive in this rapidly evolving landscape.
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Episode 53: B2B E-commerce Marketplaces: A Triple Win for Hosts, Sellers, and Buyers
January 9th, 2024 | 12 mins 3 secs
b2b e-commerce, buyers, common area, consistent place., hosting, industry, marketplaces, overview, products, sellers, triple win
This episode of "Commerce Today" features hosts Darin and Brad Moss, the VP of Sales, discussing the benefits of E-commerce B2B Marketplaces. They delve into how these marketplaces advantage hosts, sellers, and buyers, offering a wealth of insights and practical advice. The episode is particularly valuable for those seeking to understand or capitalize on the opportunities presented by these dynamic digital platforms.
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Episode 52: Decisions Decoded: Why You Need an Agency Now
December 26th, 2023 | 14 mins 49 secs
agency role, business growth, consumer insights, digital commerce, ecommerce strategy, expert advice, industry trends., leadership in ecommerce, market competition, marketing innovation, strategic partnerships, team collaboration, tech trends
This episode of 'Commerce Today' features Darin and special guest Daniel, the Director of Ecommerce Solutions. The discussion centers on the vital role of agencies in ecommerce decision-making in the competitive digital market. It explores how agencies contribute insights into consumer trends, innovative marketing strategies, and technological advancements. The episode highlights the beneficial synergy between in-house teams and agencies, and how this collaboration fosters pioneering results. Daniel shares his firsthand experience and expert insights, making this a valuable episode for e-commerce professionals looking to enhance their business.
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Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!
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Episode 50: Navigating Agency Partnerships: Secrets to a Successful Engagement
December 12th, 2023 | 18 mins 34 secs
agency collaboration, business partnerships, ecommerce strategies, real-world applications, success and risks, technology integration, versatility in business
In this enlightening episode, we delve into the critical aspects of collaborating with agency partners for ecommerce success. Whether you're an experienced Director of Ecommerce aiming to enhance your current strategies or a newcomer eager to make your mark in the ecommerce world, this podcast offers valuable insights. We cover the essential dos and don'ts, share industry best practices, and highlight common pitfalls to avoid. This comprehensive guide is designed to empower you with the knowledge needed for fruitful and effective agency partnerships, ultimately steering your ecommerce endeavors towards excellence.
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Episode 49: Ensuring Stability: The Role of Code Freezes in E-Commerce
December 5th, 2023 | 15 mins 6 secs
capacitymanagement, codefreeze, developmenthalt, digitalcommerce, ecommerceinsights, hotfixes, infrastructurescaling, onlineretail, projectcollaboration, quickpatch, reliablesite, resourceplanning, stableweb, teamcommunication, techcommunication, techmaintenance, urgentupdates, websitestability
In this episode of the "Commerce Today" podcast, the focus is on the importance of code freezes in the e-commerce sector, particularly during high-traffic periods. The discussion is spurred by the recent Shopify outage, highlighting the necessity of such freezes. The episode examines the optimal timing for implementing these freezes and their underlying rationale, emphasizing their role in ensuring website stability during peak seasons.
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Episode 48: Maximizing Post-Thanksgiving Sales: Insights from October's E-commerce Boom!
November 28th, 2023 | 14 mins 40 secs
#buynowpaylater, #curbsidepickup, #discounts, #ecommerce, #holidayseason, #holidayshopping, #mobileshopping, #onlineretail, #retailstrategy, #salestrends
In this episode of our podcast, hosts Darin and Josh delve into the astounding $76.8 billion e-commerce spending spree that occurred in October, dissecting its implications for businesses in the post-Thanksgiving landscape. They uncover pivotal trends that are shaping the e-commerce industry, including the growing significance of early holiday shopping, the meteoric rise of mobile commerce, and the art of strategic discounting. Whether you're evaluating your Cyber Week performance or gearing up for the next phase of holiday sales, this episode offers a treasure trove of expert insights and actionable strategies for e-commerce proprietors. Tune in to gain a comprehensive analysis and discover how to harness these trends to elevate your sales strategy during this ongoing festive season.
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Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce
November 21st, 2023 | 15 mins 59 secs
accessible design, adaptive technology, adhd, autism, cognitive diversity, customer engagement, digital inclusion, ecommerce, ethical ecommerce, inclusive shopping, neurodiverse customers, neurodiversity, neuroinclusive practices, online retail, sensory processing, sensory-friendly design, universal design, user experience, web accessibility, website navigation
Join Josh and Darin for a riveting exploration into neurodiversity in ecommerce. They shed light on how industry leaders like Walmart are revolutionizing shopping experiences to accommodate neurodiverse individuals, including those with autism and ADHD. This episode promises to not just enlighten but also invites you to contribute your ideas, as we collectively navigate towards a more inclusive and understanding digital ecosystem. Don't miss this engaging discussion that's set to broaden your perspective on the ecommerce world!
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Episode 46: 7 Unexpected AI Tools for Ecommerce Managers to Use Today
November 14th, 2023 | 14 mins 32 secs
ai, aiapplications, aideployment, avatartech, businessanalysis, businesstech, commercetechnology, contentcreation, digitaltransformation, ecommerce, futureofcommerce, humanoversight, industrystandards., innovation, productmanagement, strategicthinking, techinsights, technology, techtrends, videoproduction
Join us as we explore groundbreaking AI tools revolutionizing e-commerce. From AI-enhanced content and avatar creation to strategic business analysis and product management, we cover it all. Plus, we discuss the crucial role of human oversight in AI deployment. Tune in for an insightful look into the future of commerce!
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Episode 45: Crafting Unique Omnichannel Experiences with Magento and React
November 7th, 2023 | 22 mins 11 secs
agriculture tech, business requirements, business results, client satisfaction, cloud services, cloud-based platforms, continuous improvement, curbside pickup, customer decision journey, customer engagement, customer journey, customer service, customizable systems, design systems, developer community, developer talent, drive-through service, e-commerce platform, e-commerce solutions, enterprise resource planning, erp integration, financial transactions., fulfillment strategies, harvest technology, incremental implementation, interaction design, inventory management, inventory status, last-mile delivery, logistics, logistics technology, magento development, market challenges, middleware solutions, modern commerce, omnichannel retailing, omnichannel strategy, open-source software, personalized shopping, process efficiency, project management, react components, react development, retail innovation, retail management, shipping solutions, store operations, system integration, technical maintenance, telephony sales, thematic design, user expectations, user interface design, ux/ui design, workflow optimization
Discover the future of retail on "Harvesting Success," a must-listen episode for anyone eager to understand the power of personalized technology in the Omnichannel space. We dive into the revolutionary impact of a custom-built interface, merging the best of Adobe Commerce Cloud, Magento, and React technology, and how it's redefining efficiency and customer engagement in retail. This episode is more than just a discussion; it's an invitation to experience the seamless marriage of in-store and online shopping through a meticulously crafted system. Get ready to be inspired by a headless architecture that’s setting new standards in the industry. If you're looking to stay ahead of the curve in retail innovation, this episode is your gateway. Join us on "Harvesting Success" and be part of the conversation that's changing the face of retail technology.
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Episode 44: 2023 Ecommerce Holiday Sales Forecast
October 31st, 2023 | 20 mins 5 secs
adobe stats, black friday, buy now pay later, commerce today, cyber monday, ecommerce, gen z shopping trends, growth, holiday season, marketers tips, mobile shopping, online shopping, predictions, sales, supply chain challenges
On the latest Commerce Today episode, Darin and Josh dive into holiday ecommerce trends. With last year's sales smashing predictions and mobile shopping set to outpace desktop, what's in store for this season? Gen Z's shopping habits, Adobe's surprising stats, and crucial tips for marketers are all unpacked. Don’t miss it if you want to stay ahead of the curve!
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Episode 43: It’s the Economy - Planning for 2024
October 3rd, 2023 | 18 mins
basics, competition, data., economy, generative ai, investments
In this episode, we delve into the significance of understanding the macroeconomic cycle and its potential to give ecommerce brands a competitive edge. By sharing a proven strategy, we illuminate how businesses can transition from just marginal growth to truly transformative leaps in both revenue and profitability. Plus, get actionable insights on what steps you should be taking in the first half of 2024 to capitalize on these opportunities. Don't miss out on these game-changing insights!
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Episode 42: Transforming Ecommerce Through Identity: Finding Your Common Purpose
September 26th, 2023 | 18 mins 33 secs
actionableinsights, brandbuilding, branddistinguishment, brandidentity, brandinginsights, brandingtips, brandloyalty, brandreflection, brandresonance, brandstories, brandsuccessstories, businessdevelopment, businessimpact, corporateimpact, corporatevalues, craftingidentity, customerexperience, disneybranding, employeeengagement, exceptionalservice, innovativebranding, inspiringbrands, marketingpodcast, marketingstrategies, marketplace, podcastforentrepreneurs, practicalbranding, senseofbelonging, trueoutcome, valueaddition
Embark on a captivating journey into the realm of brand identity with our latest podcast, where we unravel its indispensable role in setting your company apart in a bustling marketplace. This episode delves deep into the nuances of creating a brand that transcends industry labels, focusing instead on genuine impact, core values, and enhancing customer lives. Discover the intricate ties between brand identity and a sense of belonging for both your team and clients. We illuminate the concept of finding a brand’s true outcome by offering value that goes beyond basic services, with real-world examples from industry giants like Disney showcasing exceptional service. Featuring practical steps, thought-provoking questions, and inspiring brand stories, this podcast is a treasure trove of insights for anyone eager to craft a distinctive and impactful brand identity. Get ready to be challenged, inspired, and equipped with actionable takeaways to propel your brand to new heights!
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Episode 41: Omnichannel Strategies to Combat Retail Theft: A Deep Dive into Loss Prevention
August 29th, 2023 | 20 mins 15 secs
buy online, omni channel, order control theft data, pickup and store special
Tune in to our latest podcast episode where Joshua and Darin delve into the pressing issue of organized retail crime and its impact on the retail industry. Learn how eCommerce can be both a culprit and a solution. We'll cover real-world case studies, discuss the advantages of adopting an omnichannel strategy, and provide practical steps to protect your business. This episode is a must-listen for anyone in retail looking to improve safety and profitability.