Commerce Today

Episode 53: B2B E-commerce Marketplaces: A Triple Win for Hosts, Sellers, and Buyers

January 9th, 2024  |  12 mins 3 secs

b2b e-commerce, buyers, common area, consistent place., hosting, industry, marketplaces, overview, products, sellers, triple win

This episode of "Commerce Today" features hosts Darin and Brad Moss, the VP of Sales, discussing the benefits of E-commerce B2B Marketplaces. They delve into how these marketplaces advantage hosts, sellers, and buyers, offering a wealth of insights and practical advice. The episode is particularly valuable for those seeking to understand or capitalize on the opportunities presented by these dynamic digital platforms.

Episode 52: Decisions Decoded: Why You Need an Agency Now

December 26th, 2023  |  14 mins 49 secs

agency role, business growth, consumer insights, digital commerce, ecommerce strategy, expert advice, industry trends., leadership in ecommerce, market competition, marketing innovation, strategic partnerships, team collaboration, tech trends

This episode of 'Commerce Today' features Darin and special guest Daniel, the Director of Ecommerce Solutions. The discussion centers on the vital role of agencies in ecommerce decision-making in the competitive digital market. It explores how agencies contribute insights into consumer trends, innovative marketing strategies, and technological advancements. The episode highlights the beneficial synergy between in-house teams and agencies, and how this collaboration fosters pioneering results. Daniel shares his firsthand experience and expert insights, making this a valuable episode for e-commerce professionals looking to enhance their business.

Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce

December 19th, 2023  |  15 mins 12 secs

analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization

Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!

Episode 50: Navigating Agency Partnerships: Secrets to a Successful Engagement

December 12th, 2023  |  18 mins 34 secs

agency collaboration, business partnerships, ecommerce strategies, real-world applications, success and risks, technology integration, versatility in business

In this enlightening episode, we delve into the critical aspects of collaborating with agency partners for ecommerce success. Whether you're an experienced Director of Ecommerce aiming to enhance your current strategies or a newcomer eager to make your mark in the ecommerce world, this podcast offers valuable insights. We cover the essential dos and don'ts, share industry best practices, and highlight common pitfalls to avoid. This comprehensive guide is designed to empower you with the knowledge needed for fruitful and effective agency partnerships, ultimately steering your ecommerce endeavors towards excellence.

Episode 49: Ensuring Stability: The Role of Code Freezes in E-Commerce

December 5th, 2023  |  15 mins 6 secs

capacitymanagement, codefreeze, developmenthalt, digitalcommerce, ecommerceinsights, hotfixes, infrastructurescaling, onlineretail, projectcollaboration, quickpatch, reliablesite, resourceplanning, stableweb, teamcommunication, techcommunication, techmaintenance, urgentupdates, websitestability

In this episode of the "Commerce Today" podcast, the focus is on the importance of code freezes in the e-commerce sector, particularly during high-traffic periods. The discussion is spurred by the recent Shopify outage, highlighting the necessity of such freezes. The episode examines the optimal timing for implementing these freezes and their underlying rationale, emphasizing their role in ensuring website stability during peak seasons.

Episode 48: Maximizing Post-Thanksgiving Sales: Insights from October's E-commerce Boom!

November 28th, 2023  |  14 mins 40 secs

#buynowpaylater, #curbsidepickup, #discounts, #ecommerce, #holidayseason, #holidayshopping, #mobileshopping, #onlineretail, #retailstrategy, #salestrends

In this episode of our podcast, hosts Darin and Josh delve into the astounding $76.8 billion e-commerce spending spree that occurred in October, dissecting its implications for businesses in the post-Thanksgiving landscape. They uncover pivotal trends that are shaping the e-commerce industry, including the growing significance of early holiday shopping, the meteoric rise of mobile commerce, and the art of strategic discounting. Whether you're evaluating your Cyber Week performance or gearing up for the next phase of holiday sales, this episode offers a treasure trove of expert insights and actionable strategies for e-commerce proprietors. Tune in to gain a comprehensive analysis and discover how to harness these trends to elevate your sales strategy during this ongoing festive season.

Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce

November 21st, 2023  |  15 mins 59 secs

accessible design, adaptive technology, adhd, autism, cognitive diversity, customer engagement, digital inclusion, ecommerce, ethical ecommerce, inclusive shopping, neurodiverse customers, neurodiversity, neuroinclusive practices, online retail, sensory processing, sensory-friendly design, universal design, user experience, web accessibility, website navigation

Join Josh and Darin for a riveting exploration into neurodiversity in ecommerce. They shed light on how industry leaders like Walmart are revolutionizing shopping experiences to accommodate neurodiverse individuals, including those with autism and ADHD. This episode promises to not just enlighten but also invites you to contribute your ideas, as we collectively navigate towards a more inclusive and understanding digital ecosystem. Don't miss this engaging discussion that's set to broaden your perspective on the ecommerce world!

Episode 46: 7 Unexpected AI Tools for Ecommerce Managers to Use Today

November 14th, 2023  |  14 mins 32 secs

ai, aiapplications, aideployment, avatartech, businessanalysis, businesstech, commercetechnology, contentcreation, digitaltransformation, ecommerce, futureofcommerce, humanoversight, industrystandards., innovation, productmanagement, strategicthinking, techinsights, technology, techtrends, videoproduction

Join us as we explore groundbreaking AI tools revolutionizing e-commerce. From AI-enhanced content and avatar creation to strategic business analysis and product management, we cover it all. Plus, we discuss the crucial role of human oversight in AI deployment. Tune in for an insightful look into the future of commerce!

Episode 45: Crafting Unique Omnichannel Experiences with Magento and React

November 7th, 2023  |  22 mins 11 secs

agriculture tech, business requirements, business results, client satisfaction, cloud services, cloud-based platforms, continuous improvement, curbside pickup, customer decision journey, customer engagement, customer journey, customer service, customizable systems, design systems, developer community, developer talent, drive-through service, e-commerce platform, e-commerce solutions, enterprise resource planning, erp integration, financial transactions., fulfillment strategies, harvest technology, incremental implementation, interaction design, inventory management, inventory status, last-mile delivery, logistics, logistics technology, magento development, market challenges, middleware solutions, modern commerce, omnichannel retailing, omnichannel strategy, open-source software, personalized shopping, process efficiency, project management, react components, react development, retail innovation, retail management, shipping solutions, store operations, system integration, technical maintenance, telephony sales, thematic design, user expectations, user interface design, ux/ui design, workflow optimization

Discover the future of retail on "Harvesting Success," a must-listen episode for anyone eager to understand the power of personalized technology in the Omnichannel space. We dive into the revolutionary impact of a custom-built interface, merging the best of Adobe Commerce Cloud, Magento, and React technology, and how it's redefining efficiency and customer engagement in retail. This episode is more than just a discussion; it's an invitation to experience the seamless marriage of in-store and online shopping through a meticulously crafted system. Get ready to be inspired by a headless architecture that’s setting new standards in the industry. If you're looking to stay ahead of the curve in retail innovation, this episode is your gateway. Join us on "Harvesting Success" and be part of the conversation that's changing the face of retail technology.

Episode 44: 2023 Ecommerce Holiday Sales Forecast

October 31st, 2023  |  20 mins 5 secs

adobe stats, black friday, buy now pay later, commerce today, cyber monday, ecommerce, gen z shopping trends, growth, holiday season, marketers tips, mobile shopping, online shopping, predictions, sales, supply chain challenges

On the latest Commerce Today episode, Darin and Josh dive into holiday ecommerce trends. With last year's sales smashing predictions and mobile shopping set to outpace desktop, what's in store for this season? Gen Z's shopping habits, Adobe's surprising stats, and crucial tips for marketers are all unpacked. Don’t miss it if you want to stay ahead of the curve!

Episode 43: It’s the Economy - Planning for 2024

October 3rd, 2023  |  18 mins

basics, competition, data., economy, generative ai, investments

In this episode, we delve into the significance of understanding the macroeconomic cycle and its potential to give ecommerce brands a competitive edge. By sharing a proven strategy, we illuminate how businesses can transition from just marginal growth to truly transformative leaps in both revenue and profitability. Plus, get actionable insights on what steps you should be taking in the first half of 2024 to capitalize on these opportunities. Don't miss out on these game-changing insights!

Episode 42: Transforming Ecommerce Through Identity: Finding Your Common Purpose

September 26th, 2023  |  18 mins 33 secs

actionableinsights, brandbuilding, branddistinguishment, brandidentity, brandinginsights, brandingtips, brandloyalty, brandreflection, brandresonance, brandstories, brandsuccessstories, businessdevelopment, businessimpact, corporateimpact, corporatevalues, craftingidentity, customerexperience, disneybranding, employeeengagement, exceptionalservice, innovativebranding, inspiringbrands, marketingpodcast, marketingstrategies, marketplace, podcastforentrepreneurs, practicalbranding, senseofbelonging, trueoutcome, valueaddition

Embark on a captivating journey into the realm of brand identity with our latest podcast, where we unravel its indispensable role in setting your company apart in a bustling marketplace. This episode delves deep into the nuances of creating a brand that transcends industry labels, focusing instead on genuine impact, core values, and enhancing customer lives. Discover the intricate ties between brand identity and a sense of belonging for both your team and clients. We illuminate the concept of finding a brand’s true outcome by offering value that goes beyond basic services, with real-world examples from industry giants like Disney showcasing exceptional service. Featuring practical steps, thought-provoking questions, and inspiring brand stories, this podcast is a treasure trove of insights for anyone eager to craft a distinctive and impactful brand identity. Get ready to be challenged, inspired, and equipped with actionable takeaways to propel your brand to new heights!

Episode 41: Omnichannel Strategies to Combat Retail Theft: A Deep Dive into Loss Prevention

August 29th, 2023  |  20 mins 15 secs

buy online, omni channel, order control theft data, pickup and store special

Tune in to our latest podcast episode where Joshua and Darin delve into the pressing issue of organized retail crime and its impact on the retail industry. Learn how eCommerce can be both a culprit and a solution. We'll cover real-world case studies, discuss the advantages of adopting an omnichannel strategy, and provide practical steps to protect your business. This episode is a must-listen for anyone in retail looking to improve safety and profitability.

Episode 40: The Art of Scaling: Navigating Ecommerce Systems Challenges in D2C

August 22nd, 2023  |  17 mins 8 secs

In this engaging episode, Joshua and Darin explore the critical aspects of scaling in Direct-to-Consumer (D2C) ecommerce, delving into both the exciting opportunities and daunting challenges. From flash sales that can crash basic platforms to the demanding need for resilient, scalable systems, the hosts unravel the complexities of ecommerce scaling. Drawing on real-world examples and Creatuity’s hands-on experience, they provide actionable insights for non-technical ecommerce managers looking to grow without breaking the bank or the server.

Episode 39: Leveling Up: Smarter Deployment Strategies for High-Volume E-Stores

August 15th, 2023  |  17 mins 2 secs

deploymentsblue green deployments, ecommerce, feature, flagsdeployment, modebackupscontinuous, strategiesmaintenance

Embark on a journey through the dynamic realm of high-volume ecommerce deployments with this captivating episode - your ultimate compass to success! Whether you're a seasoned pro or new to the scene, we've got you covered.

Episode 38: Reviving Trust in eCommerce: 6 Actionable Strategies from An Unlikely Source

July 11th, 2023  |  20 mins 42 secs

algorithm, area, buy, commerce, dispute resolution, e commerce, ecommerce, good, heard, interesting, josh, merchants, platform, products, pushing, selling, shopify, social media platforms, talking, united states

Discover the secrets to cultivating unwavering consumer trust in the dynamic digital era! Join us in our latest episode as we unveil a treasure trove of strategies curated from the enlightening report by UNCTAD. Dive deep into the captivating world of eCommerce as we unravel six strategic steps that will skyrocket your online platform's credibility. From the art of delivering crystal-clear information and ensuring the utmost safety of products to unlocking the complexities of data protection, dispute resolution, platform liabilities, and law enforcement, this episode is an absolute auditory feast for all who dare to conquer the exhilarating realm of eCommerce. Don't miss out on this must-listen episode that will revolutionize your understanding and propel your success in the thriving world of digital business!