Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical steps for transitioning to a headless approach. If you're facing platform constraints or looking to future-proof your e-commerce strategy, this episode is a must-watch.