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Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently

October 22nd, 2024

In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.

customer insights data-driven marketing platform selection commercial cdp providers retention customer acquisition costs personalization e-commerce cdps customer data platforms