Commerce Today
Ecommerce insights merchants can use today
We found 2 episodes of Commerce Today with the tag “data-driven marketing”.
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Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce
October 29th, 2024 | 19 mins 9 secs
cdp providers, cdps, commerce today, customer acquisition costs, customer data platforms, customer insights, customer retention, data-driven marketing, e-commerce personalization, platform selection
In this Commerce Today episode, we explore Customer Data Platforms (CDPs) and their role in boosting e-commerce personalization, lowering acquisition costs, and improving retention. We’ll review leading CDP providers and guide listeners on selecting the ideal platform for their business needs.
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Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently
October 22nd, 2024 | 20 mins 19 secs
cdps, commercial cdp providers, customer acquisition costs, customer data platforms, customer insights, data-driven marketing, e-commerce, personalization, platform selection, retention
In this episode, we introduce Customer Data Platforms (CDPs) and examine how they help e-commerce businesses enhance personalization, lower customer acquisition costs, and boost retention. We also explore leading commercial CDP providers and offer insights on selecting the best platform for your business.