Commerce Today
Ecommerce insights merchants can use today
We found 3 episodes of Commerce Today with the tag “predictions”.
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Episode 55: Unwrapping 2023 E-Commerce Holiday Sales & 2024 Strategy Kickstart
January 23rd, 2024 | 18 mins 50 secs
commerce, holiday sales, mobile conversion gap, mobile experience, predictions, year over year growth
In this episode of Commerce Today, we analyze the 2023 holiday e-commerce sales results, contrasting them with previous forecasts. We dissect essential insights and emerging trends, offering actionable strategies to empower e-commerce businesses in their quest for improved performance in 2024. Whether your aim is to elevate holiday sales or enhance overall profitability, this episode is a treasure trove of valuable guidance and substantial initiatives to embark upon, ensuring readiness for the forthcoming 2024 holiday season.
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Episode 44: 2023 Ecommerce Holiday Sales Forecast
October 31st, 2023 | 20 mins 5 secs
adobe stats, black friday, buy now pay later, commerce today, cyber monday, ecommerce, gen z shopping trends, growth, holiday season, marketers tips, mobile shopping, online shopping, predictions, sales, supply chain challenges
On the latest Commerce Today episode, Darin and Josh dive into holiday ecommerce trends. With last year's sales smashing predictions and mobile shopping set to outpace desktop, what's in store for this season? Gen Z's shopping habits, Adobe's surprising stats, and crucial tips for marketers are all unpacked. Don’t miss it if you want to stay ahead of the curve!
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Episode 16: Holiday Sales Forecast Retrospective
February 7th, 2023 | 17 mins 41 secs
adobe, christmas, curbside pickup, cyber, discounts, e commerce, ecommerce, holiday, josh, missed, numbers, online, people, predicted, predictions, retailers, sales, stores, thanksgiving, year
Back in Episode 2, we borrowed Adobe’s crystal ball and looked at the holiday sales forecasts for 2022. Now that the holiday season is over and the results have been posted, we’re going to look to see how accurate those forecasts were and what this might mean for planning your ecommerce marketing and investments for 2023.