Commerce Today
Download Subscribe Transcript
00:00:00
/
00:17:41
RSS Feed Transcript Download (16.2 MB) Link with Timestamp

Episode 16: Holiday Sales Forecast Retrospective

February 7th, 2023

Now that the holiday season is over and the results are in, let's see how accurate the sales forecasts for 2022 were! Adobe’s crystal still provides useful insights when planning ecommerce marketing and investments for 2023.
What strategies did you use this past holiday season? Did they match your predictions?

cyber josh missed predicted people e commerce thanksgiving ecommerce christmas online adobe year stores holiday predictions numbers retailers discounts sales curbside pickup