Commerce Today
Ecommerce insights merchants can use today
We found 4 episodes of Commerce Today with the tag “digital transformation”.
-
Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce
February 25th, 2025 | 24 mins 56 secs
b2b e-commerce, ballard industrial, creatuity, digital transformation, e-commerce strategy, future-proofing, headless commerce, integration, joshua warren, large catalogs, modern buyer expectations, monolithic platforms, platform flexibility, scalability, seamless integrations, trade tools
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the transformative power of headless commerce for B2B businesses. With the B2B e-commerce market projected to reach $3 trillion in the U.S. by 2027, he explains why traditional monolithic platforms are limiting growth and how headless commerce enables greater flexibility, integration, and scalability. Using real-world examples like Trade Tools and Ballard Industrial, Joshua highlights how B2B companies can overcome challenges such as managing large catalogs and meeting modern buyer expectations. He also shares practical steps for transitioning to a headless approach, making this episode essential for businesses looking to future-proof their e-commerce strategy.
-
Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!
-
Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
November 19th, 2024 | 17 mins 17 secs
business efficiency, commerce today., commercial pim providers, customer experience, data streamlining, digital transformation, ecommerce, ecommerce operations, open-source pim providers, operational efficiency, pim systems, product data, product information management, product management
In this episode of Commerce Today, we explore the transformative power of Product Information Management (PIM) systems for ecommerce businesses. Learn how PIMs streamline product data, improve operational efficiency, and enhance the customer experience. This is the first installment of a two-part series, where we delve into the key benefits of PIMs, review leading commercial and open-source providers, and discuss how these systems are reshaping the way businesses handle product information. Stay tuned for insights to help you take your ecommerce operations to the next level!
-
Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.