Commerce Today

Episode 70: The Price Is Wrong - Navigating Ecommerce Pricing Pitfalls

May 7th, 2024  |  17 mins 24 secs

$14, 000 earrings, brand reputation, cartier, costly mistakes., currency conversion mishap, customer trust, ecommerce systems, scalability, stability, web pricing error

In this episode of Commerce Today, we delve into the Cartier web pricing error, where $14,000 earrings were mistakenly sold for $14 due to a currency conversion error. We examine the implications of such errors on brand reputation and customer trust, and offer strategies to improve ecommerce systems for scalability and stability, preventing costly mistakes in the future.