Episode 70: The Price Is Wrong - Navigating Ecommerce Pricing Pitfalls

In this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.