Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL

Join us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive into e-commerce strategies and a look at the vibrant Magento community.