Commerce Today

Episode 60: Live Streaming Unboxed: Navigating Stickiness and Sales in Digital Commerce

February 27th, 2024  |  20 mins 29 secs

e-commerce, engagement, live streaming, sales, stickiness, trust transfer

Explore the untapped potential of live streaming e-commerce in this eye-opening episode. Drawing from the recent study, "Socio-technical systems and trust transfer in live streaming e-commerce," we delve into why and how businesses new to live streaming should consider this dynamic channel in 2024. Learn about the science of stickiness, the critical role of trust, and the direct impact these factors have on purchase intentions. Whether you're looking to innovate your sales strategy or enhance customer engagement, discover practical insights and expert advice on integrating live streaming into your digital commerce playbook for the coming year.