Commerce Today

Episode 58: Hands-on Ecommerce Experiences on Apple’s Vision Pro

February 13th, 2024  |  16 mins 35 secs

apple vision pro, commerce, e-commerce experiences, ecommerce users, extended reality, xr

In a hands-on review, Apple's Vision Pro is explored for its potential to revolutionize online shopping, drawing parallels to the disruptive impact of the iPad on e-commerce. The episode delves into personal experiences with the device, evaluating various e-commerce platforms from Apple's own seamless store to Amazon's more cumbersome site. It discusses the current limited ownership among e-commerce users but suggests a significant future influence on how websites could adapt to XR technology to offer truly immersive shopping experiences. The review aims to provide a comprehensive look at the promising yet challenging integration of XR in e-commerce, emphasizing the need for interface improvements to fully leverage this new dimension in shopping