Commerce Today
Ecommerce insights merchants can use today
We found 3 episodes of Commerce Today with the tag “customer experience”.
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Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.
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Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls
August 6th, 2024 | 19 mins 34 secs
actionable advice, b2b, b2c, business growth, competitive landscape, customer experience, customer service, deadly sins, e-commerce, mobile optimization, online business, real-world examples
In this episode of Commerce Today, we uncover the 7 deadly sins of e-commerce that could either make or break your online business. From ignoring mobile optimization to delivering poor customer service, we delve into each pitfall and offer practical solutions to keep your e-commerce platform thriving. Whether you're in B2B or B2C, these insights are vital for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive e-commerce landscape.
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Episode 17: Return Wars
February 14th, 2023 | 15 mins 7 secs
accept, amazon, apple, buy, commerce, companies, customer, customer experience, expectation, experience, felt, josh, model, opportunity, product, refund, refurb, retailers, return, store
According to a November 2022 report by Retail Dive, 91% of ecommerce retailers reported returns growing faster than revenue during the last year and on average, 30% of online orders are now returned. Consumers clearly expect a smooth returns process, but retailers are struggling to manage this new expectation.