Commerce Today
Ecommerce insights merchants can use today
We found 3 episodes of Commerce Today with the tag “content strategy”.
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Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough
January 21st, 2025 | 19 mins 42 secs
ai tools, b2b marketing, chatgpt, competitive research, content strategy, customer personas, e-commerce, e-commerce marketing, free chatgpt account, industrial pump company, live demo, marketing emails, marketing tips.
In this Commerce Today episode, Joshua Warren demonstrates how B2B marketers can use ChatGPT for tasks like competitive research, content strategy, customer personas, and email drafts. Posing as an industrial pump company employee, he offers practical tips and shows how a free ChatGPT account can transform e-commerce marketing efforts.
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Episode 106: SEO Best Practices for B2B E-Commerce in 2025
January 14th, 2025 | 19 mins 35 secs
ai in seo, b2b seo, b2c seo, composable commerce, content strategy, digital marketing, ecommerce seo, headless commerce, link building, seo advice., seo best practices, seo expert, seo insights, seo optimization, seo performance, seo strategies, skus management, technical page speed
In this episode of Commerce Today, host Joshua Warren is joined by SEO expert Ryan Metcalf to explore B2B SEO best practices and the overlap between B2B and B2C strategies. They discuss AI's role in SEO, managing large inventories with millions of SKUs, prioritizing content over technical page speed, and the importance of link building. The conversation also covers the impact of headless and composable commerce on SEO and offers actionable advice for businesses aiming to enhance their SEO performance.
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Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!