Commerce Today
Ecommerce insights merchants can use today
Displaying 1 Episode of Commerce Today with the tag “brand experience”.
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Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.