{"version":"https://jsonfeed.org/version/1","title":"Commerce Today","home_page_url":"https://www.commercetoday.fm","feed_url":"https://www.commercetoday.fm/json","description":"Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry. ","_fireside":{"subtitle":"Ecommerce insights merchants can use today","pubdate":"2024-11-19T05:00:00.000-06:00","explicit":false,"copyright":"2024 by CommerceToday.fm","owner":"Joshua Warren","image":"https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/0/049371cd-5f79-4f7d-905e-1a29ab523066/cover.jpg?v=2"},"items":[{"id":"75463db0-abb3-4043-b14d-930e28e8df79","title":"Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success","url":"https://www.commercetoday.fm/98","content_text":"In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: ","content_html":"
In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.
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","summary":"In this episode of Commerce Today, we explore the transformative power of Product Information Management (PIM) systems for ecommerce businesses. Learn how PIMs streamline product data, improve operational efficiency, and enhance the customer experience. This is the first installment of a two-part series, where we delve into the key benefits of PIMs, review leading commercial and open-source providers, and discuss how these systems are reshaping the way businesses handle product information. Stay tuned for insights to help you take your ecommerce operations to the next level!","date_published":"2024-11-19T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/75463db0-abb3-4043-b14d-930e28e8df79.mp3","mime_type":"audio/mpeg","size_in_bytes":16606075,"duration_in_seconds":1037}]},{"id":"bcf41601-49a0-4d62-af47-8de1a4a64e94","title":"Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success","url":"https://www.commercetoday.fm/97","content_text":"In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online with Black Friday Growth to Outpace Cyber MondaySteady Sales Growth Expected for 2024 Holiday Season, According to NRFDeloitte: Holiday Retail Sales Expected to Increase 2.3% to 3.3%Get insights into seasonal retail trends — as they happen.Holiday online sales 2024: Adobe highlights 3 key trends in forecast2024 Holiday Season Consumer Shopping PredictionsNRF Forecasts Strong 2024 Holiday Sales Amid Shorter Shopping Season","content_html":"In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!
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In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.
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","summary":"In this episode, we dive into open-source Customer Data Platforms (CDPs) and evaluate if they offer a viable alternative to commercial options. We'll review leading open-source CDPs, examining their benefits and drawbacks, and comparing them to paid solutions. We’ll also discuss the future of CDPs, covering trends like AI-powered personalization, privacy issues, and the evolving role of CDPs in composable commerce.","date_published":"2024-11-05T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/3462fdb3-b45b-46aa-b7ed-8ffcb6cf1dad.mp3","mime_type":"audio/mpeg","size_in_bytes":19239234,"duration_in_seconds":1202}]},{"id":"18e9e836-ed13-4dbc-b574-beb9b1e44119","title":"Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce","url":"https://www.commercetoday.fm/95","content_text":"In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:\r\nJoshua’s LinkedIn: ","content_html":"In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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","summary":"In this Commerce Today episode, we explore Customer Data Platforms (CDPs) and their role in boosting e-commerce personalization, lowering acquisition costs, and improving retention. We’ll review leading CDP providers and guide listeners on selecting the ideal platform for their business needs.","date_published":"2024-10-29T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/18e9e836-ed13-4dbc-b574-beb9b1e44119.mp3","mime_type":"audio/mpeg","size_in_bytes":18394540,"duration_in_seconds":1149}]},{"id":"62a418ac-1588-4228-92e1-11d2ede7a6f6","title":"Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently","url":"https://www.commercetoday.fm/94","content_text":"In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: ","content_html":"In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.
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","summary":"In this episode, we introduce Customer Data Platforms (CDPs) and examine how they help e-commerce businesses enhance personalization, lower customer acquisition costs, and boost retention. We also explore leading commercial CDP providers and offer insights on selecting the best platform for your business.","date_published":"2024-10-22T14:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/62a418ac-1588-4228-92e1-11d2ede7a6f6.mp3","mime_type":"audio/mpeg","size_in_bytes":19519683,"duration_in_seconds":1219}]},{"id":"3743213d-5eb6-4378-bfe3-51eca80b22ec","title":"Episode 93: Signs It's Time to Transition to a New Ecommerce Provider ","url":"https://www.commercetoday.fm/93","content_text":"In this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.Links:Schedule a free 30-minute ecommerce problem-solving session with Joshua: Joshua’s LinkedIn:","content_html":"In this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.
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","summary":"In this episode of Commerce Today, we discuss the warning signs that signal it may be time to move on from your current ecommerce provider, whether it's an agency or platform. We explore issues like frequent downtime and outdated technology that can hinder your growth. You'll learn about the consequences of staying with an underperforming provider and receive actionable steps for a smooth transition to a better fit. If you're facing challenges with your current setup, this episode will guide you in identifying key issues and taking the first steps toward finding the right solution.","date_published":"2024-10-15T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/3743213d-5eb6-4378-bfe3-51eca80b22ec.mp3","mime_type":"audio/mpeg","size_in_bytes":19318631,"duration_in_seconds":1207}]},{"id":"0ec4a437-7a40-4cd8-9f31-93ce66327432","title":"Episode 92: How to Choose the Right Ecommerce Agency for Your Business","url":"https://www.commercetoday.fm/92","content_text":"In this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn: ","content_html":"In this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.
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","summary":"In this episode of Commerce Today, we dive into the essential process of choosing the right ecommerce agency for your business. With countless options to choose from, selecting the ideal partner is critical for your online strategy's success. We'll cover the key factors to consider when evaluating agencies, common pitfalls to avoid, and the crucial questions you should ask to ensure the best fit. Whether you need technical expertise or industry-specific experience, this episode is filled with practical tips to help you make an informed decision and set your business up for long-term success.","date_published":"2024-10-08T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/0ec4a437-7a40-4cd8-9f31-93ce66327432.mp3","mime_type":"audio/mpeg","size_in_bytes":18214384,"duration_in_seconds":1138}]},{"id":"956cf641-5ec9-4147-9b0c-270e995f9944","title":"Episode 91: Crafting a Winning Ecommerce Strategy: Key Steps for 2025 Success","url":"https://www.commercetoday.fm/91","content_text":"In this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:\r\n\r\nJoshua’s LinkedIn: ","content_html":"In this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.
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","summary":"In this episode of Commerce Today, we explore the essentials of crafting a winning ecommerce strategy, drawing insights from our comprehensive Ecommerce Strategy Guide. You'll learn how to align your brand's mission, optimize performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode offers practical tips to help you gear up for strategic planning and set your 2025 initiatives on the path to success.","date_published":"2024-10-01T12:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/956cf641-5ec9-4147-9b0c-270e995f9944.mp3","mime_type":"audio/mpeg","size_in_bytes":18010009,"duration_in_seconds":1125}]},{"id":"5be9f403-513d-4d32-a5ee-147785f155bd","title":"Episode 90: Mastering Remote Work in E-commerce: Tips for Managing Distributed Teams","url":"https://www.commercetoday.fm/90","content_text":"In this episode of Commerce Today, Darin Newbold, COO is joined by Natalia Pitra, an expert in HR and employer branding in the e-commerce space. They explore the shift to remote work and its impact on distributed teams, offering practical tips for managing remote employees in the ever-evolving e-commerce landscape.","content_html":"In this episode of Commerce Today, Darin Newbold, COO is joined by Natalia Pitra, an expert in HR and employer branding in the e-commerce space. They explore the shift to remote work and its impact on distributed teams, offering practical tips for managing remote employees in the ever-evolving e-commerce landscape.
","summary":"In this episode of Commerce Today, COO Darin Newbold is joined by Natalia Pitra, an expert in HR and employer branding within the e-commerce sector. Together, they explore the growing shift to remote work and its impact on distributed teams. They share valuable insights and practical tips for managing remote employees, ensuring productivity and engagement in the ever-evolving e-commerce landscape. Tune in to discover how to navigate the challenges of remote work while fostering a strong, cohesive team culture.","date_published":"2024-09-25T10:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/5be9f403-513d-4d32-a5ee-147785f155bd.mp3","mime_type":"audio/mpeg","size_in_bytes":14134280,"duration_in_seconds":883}]},{"id":"532491a8-6cac-45c1-9b04-0a56c5b8703d","title":"Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience","url":"https://www.commercetoday.fm/89","content_text":"In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experienceLinks:Joshua’s LinkedIn:Schedule a free 30 minute ecommerce problem solving session with Joshua: Starbucks’ new CEO wants to make Starbucks a coffee shop againStarbucks CEO, Brian Niccol, promises a return to the golden age of StarbucksStarbucks’ New CEO to Focus on Improving In-Store Service in the U.S.Message from Brian: Back to Starbucks","content_html":"In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experience
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In this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.
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The 2024 holiday season presents a unique set of challenges and opportunities for e-commerce brands, with the U.S. presidential election falling right in the middle of peak shopping season. This episode of Commerce Today offers a comprehensive guide for navigating these complexities. From shifting consumer timelines to intense competition for ad space, learn how to adjust your strategy to maximize revenue, maintain agility, and stay ahead of the curve. We break down key tactics—from early promotions and mobile-first strategies to leveraging AI and handling supply chain disruptions—that will set your brand up for success in this high-stakes season.
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Success starts with a solid foundation. In this episode, hosted by Darin Newbold, COO, and featuring special guest Kornelia Maciesza, Project Manager, we share key steps for setting ecommerce projects up for long-term success. From identifying accountability and managing resources to gaining client commitment and mitigating risks, this episode covers everything you need to know about establishing a winning framework. Whether you're leading a new project or looking to refine your process, these insights will help you navigate challenges and achieve project success.
","summary":"In this episode, hosted by Darin Newbold, COO, with guest Kornelia Maciesza, Project Manager, we discuss the essential steps for ensuring long-term success in ecommerce projects. Key topics include defining accountability, managing resources, securing client commitment, and mitigating risks. Whether you're starting a new project or refining your approach, this episode offers valuable insights to help you overcome challenges and achieve success.","date_published":"2024-08-28T09:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/5098dea7-eb9e-45fe-879c-6ce14b6bcd17.mp3","mime_type":"audio/mpeg","size_in_bytes":17852015,"duration_in_seconds":1115}]},{"id":"8ca01523-b6b5-447a-9030-9879a34510a2","title":"Episode 85: Escaping the Legacy Trap: Hidden Costs of Outdated Ecommerce Systems","url":"https://www.commercetoday.fm/85","content_text":"In this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of \"Digital Stockholm Syndrome\"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can truly support your business growth.Links:30min Ecommerce Problem Solving Session with JoshJoshua Warren's LinkedIn Profile","content_html":"In this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can truly support your business growth.
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","summary":"In this episode of Commerce Today, we dive into the hidden costs and challenges of clinging to outdated ecommerce platforms. Inspired by a recent conversation with a company still using a custom-built CMS from 2011, we introduce the concept of \"Digital Stockholm Syndrome\"—when businesses become so dependent on their old systems that they struggle to imagine a better way forward. If your ecommerce platform feels more like an obstacle than a solution, this episode is a must-listen. We’ll walk you through evaluating your current system, exploring modern alternatives, and planning a smooth transition to a platform that drives growth.","date_published":"2024-08-20T11:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/8ca01523-b6b5-447a-9030-9879a34510a2.mp3","mime_type":"audio/mpeg","size_in_bytes":17780552,"duration_in_seconds":1111}]},{"id":"972ece5d-7090-41dc-b59f-86c009f4a3c7","title":"Episode 84: Transforming Ecommerce - Amazon Insights and Strategies with Nick D. Nichols","url":"https://www.commercetoday.fm/84","content_text":"In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.Links:Nick’s LinkedIn profile:Joshua’s LinkedIn Profile:","content_html":"In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.
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","summary":"In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned e-commerce expert with a decade of experience, including time at Amazon and with various merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses strategies for digital business growth. Whether you're a brand looking to expand market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals, as recognized by Business Magazine in 2023.","date_published":"2024-08-13T11:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/972ece5d-7090-41dc-b59f-86c009f4a3c7.mp3","mime_type":"audio/mpeg","size_in_bytes":18902361,"duration_in_seconds":1181}]},{"id":"5c0a0c69-6356-49c3-8048-eaad1c2c34ea","title":"Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls","url":"https://www.commercetoday.fm/83","content_text":"In this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.Links:The 7 Deadly Sins of E-commerce: Your Roadmap to Avoid Business-Killing MistakesJoshua Warren on LinkedIn","content_html":"In this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.
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Explore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.
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In this episode, Darin Newbold, COO, is joined by guest Natalia Pitra, Talent Acquisition Manager, to delve into the critical role culture plays in the hiring process. Discover why a strong cultural fit can be more important than skills alone, and learn how to identify candidates who will thrive within your company's unique environment. We'll explore practical strategies for assessing cultural alignment during interviews and share real-life examples of companies that have successfully integrated culture into their hiring practices. Tune in to understand how prioritizing culture can lead to higher retention rates, increased employee satisfaction, and a more cohesive, productive team.
","summary":"In this episode, Darin Newbold, COO, is joined by Natalia Pitra, Talent Acquisition Manager, to explore the critical role of culture in the hiring process. They discuss why cultural fit can be more important than skills alone and share practical strategies for identifying candidates who will thrive in your company's environment. The episode includes real-life examples of companies that have successfully integrated culture into their hiring practices. Tune in to learn how prioritizing culture can lead to higher retention rates, increased employee satisfaction, and a more cohesive, productive team.","date_published":"2024-07-23T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/4bb1ede3-f152-43db-831a-eaf2c06b94ba.mp3","mime_type":"audio/mpeg","size_in_bytes":16667082,"duration_in_seconds":1041}]},{"id":"ee305747-5121-435a-b657-4906105d9749","title":"Episode 80: Does Performance Matter for Ecommerce SEO? Measure Your Performance with Google PageSpeed Insights","url":"https://www.commercetoday.fm/80","content_text":"In this episode of Commerce Today we talk website performance and if it matters for ecommerce sites. We then walk you through the practical side of website performance optimization. We'll show you how to use Google PageSpeed Insights to test your own website's performance, decode the results, and understand what they mean for your ecommerce business. Using Amazon's homepage as an example, we'll break down each metric and give you actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive!","content_html":"In this episode of Commerce Today we talk website performance and if it matters for ecommerce sites. We then walk you through the practical side of website performance optimization. We'll show you how to use Google PageSpeed Insights to test your own website's performance, decode the results, and understand what they mean for your ecommerce business. Using Amazon's homepage as an example, we'll break down each metric and give you actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive!
","summary":"n this episode of Commerce Today, we discuss the importance of website performance for ecommerce sites and guide you through practical optimization techniques. We'll demonstrate how to use Google PageSpeed Insights to test your site's performance, interpret the results, and understand their impact on your business. Using Amazon's homepage as an example, we'll break down each metric and provide actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive","date_published":"2024-07-16T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/ee305747-5121-435a-b657-4906105d9749.mp3","mime_type":"audio/mpeg","size_in_bytes":16901094,"duration_in_seconds":1056}]},{"id":"eb61acc0-d4fa-44a4-9cdd-d32e9129dcc6","title":"Episode 79: E-commerce in 2024: Challenges, Changes, and Creatuity’s Approach","url":"https://www.commercetoday.fm/79","content_text":"Join us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.","content_html":"Join us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.
","summary":"In this episode of Commerce Today, join Creatuity’s COO, Darin Newbold, as he interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. They discuss how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market. Joshua shares insights on adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Learn how Creatuity is meeting these challenges with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.","date_published":"2024-07-15T21:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/eb61acc0-d4fa-44a4-9cdd-d32e9129dcc6.mp3","mime_type":"audio/mpeg","size_in_bytes":16359909,"duration_in_seconds":1022}]},{"id":"9ac6a666-acd7-4a44-bc77-97fecea55b83","title":"Episode 78: Ecommerce Growth: Proven Strategies to Accelerate Revenue and Slash Costs","url":"https://www.commercetoday.fm/78","content_text":"In this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold).\nWe’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help you put these ideas into action and see real results fast.\nJoin us for a coffee chat-style deep dive into practical ways to improve your ecommerce results in 2024. Let's make your business more profitable together!Links:Revenue Accelerators & Audits:Joshua Warren on LinkedInSimplifying Ecommerce: The Core Levers of Success: Making Smart Ecommerce Decisions: Using the 8-Lever Model in Real Scenarios: ","content_html":"In this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold).
\nWe’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help you put these ideas into action and see real results fast.
\nJoin us for a coffee chat-style deep dive into practical ways to improve your ecommerce results in 2024. Let's make your business more profitable together!
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Join Darin Newbold, COO and Anna Krzyżańska , Solutions Architect as they delve into the critical initial stage of any successful project—the discovery phase. This episode unpacks the importance of this phase, illustrating how it helps clarify project requirements, reduce uncertainties, and improve planning. By exploring real-world examples and best practices, they demonstrate how asking the right questions can significantly enhance the accuracy of ballpark estimates and ultimately lead to project success. Whether you're a seasoned project manager or new to the field, this episode offers valuable insights into making the most of the discovery phase.
","summary":"Join Darin Newbold, COO, and Anna Krzyżańska, Solutions Architect, as they explore the crucial discovery phase of projects. They discuss how this stage clarifies requirements, reduces uncertainties, and improves planning, using real-world examples and best practices. Whether you're experienced or new to project management, this episode offers valuable insights for project success.","date_published":"2024-06-25T08:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/84ba0cec-d8a2-4c88-b7d8-0a2081f47a1e.mp3","mime_type":"audio/mpeg","size_in_bytes":15402362,"duration_in_seconds":962}]},{"id":"7dfaf45e-b625-43eb-a3fc-847aeff26f0a","title":"Episode 76: The Ecommerce Platform Race to Perfect 100 Scores on Google Lighthouse","url":"https://www.commercetoday.fm/76","content_text":"Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse. Discover why Lighthouse scores are crucial for e-commerce success, affecting everything from conversion rates to SEO. We'll delve into how leading platforms like Shopify and Adobe Commerce Cloud are pushing the boundaries of performance. Additionally, learn about Adobe's innovative Edge Delivery Services and how they can transform your site's speed and user experience. Tune in for insights and practical tips, and join the conversation by sharing your own Lighthouse score achievements on LinkedIn.Links:Joshua’s LinkedInAdobe’s Edge Delivery Services for Adobe Commerce Cloud Maidenform Edge Delivery Services Results and Case Study","content_html":"Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse. Discover why Lighthouse scores are crucial for e-commerce success, affecting everything from conversion rates to SEO. We'll delve into how leading platforms like Shopify and Adobe Commerce Cloud are pushing the boundaries of performance. Additionally, learn about Adobe's innovative Edge Delivery Services and how they can transform your site's speed and user experience. Tune in for insights and practical tips, and join the conversation by sharing your own Lighthouse score achievements on LinkedIn.
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Dive into this week's top ecommerce trends: Google delays third-party cookie phaseout, Amazon outpaces UPS and FedEx, how scent marketing is boosting in-store sales. Plus, updates from Yum Brands, DoorDash, Forever 21, and more. We’ll cover 10 different stories you may have missed that are vital to your ecommerce and omnichannel efforts!
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In this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.
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","summary":"In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.","date_published":"2024-06-04T08:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/e8df03ed-a108-46f6-8d59-b9d4b09af2b7.mp3","mime_type":"audio/mpeg","size_in_bytes":17852844,"duration_in_seconds":1115}]},{"id":"0f6b6aa2-9b5f-42df-9ca2-aad79c42e1b7","title":"Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?","url":"https://www.commercetoday.fm/73","content_text":"In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape. Links:Joshua WarrenTikTok Shop’s $17.5B Challenge to YouTube and Shopify; Target’s Misses, TJX’s Wins, and Walmart’s Ecommerce Boom","content_html":"In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape.
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Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.
","summary":"Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.","date_published":"2024-05-21T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/1c9c59c2-9874-46d5-9791-edebf2852d9e.mp3","mime_type":"audio/mpeg","size_in_bytes":17157801,"duration_in_seconds":1072}]},{"id":"70a5652b-2437-48db-af1c-d40092a7270d","title":"Episode 71: BigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?","url":"https://www.commercetoday.fm/71","content_text":"Join us in this episode of Commerce Today, where we unpack BigCommerce's current maneuvers and future potential. With new leadership at the helm and a fresh quarterly report on the horizon, BigCommerce stands at a crossroads. Will they secure a leadership position in the mid-market segment, or will they struggle to keep pace with giants like Shopify? We'll dive deep into what BigCommerce's strategies reveal about their ambitions and capabilities, especially in contrast to their competitors. Expect a mix of insightful analysis, straightforward talk, and a touch of humor as we explore whether BigCommerce is poised for a breakthrough or a breakdown. This episode is a must for ecommerce leaders aiming to stay ahead in a rapidly evolving market.Links:If Business Model is Destiny, BigCommerce Has An Opening: The Bull CaseBigCommerce has released the Open Source Buyer Portal for B2BExclusive: Software company BigCommerce explores sale, sources sayTravis Hess to Join BigCommerce as Company PresidentBigCommerce Unveils Open Source Version of B2B Buyer PortalBigCommerce Open Sources B2B Edition Buyer Portal, Giving B2B Enterprise Customers Full Control to Build and Customize Optimal Buyer ExperiencesOpen Source ProjectsJoshua’s LinkedIn Profile:Commerce Today- LinkedIn","content_html":"Join us in this episode of Commerce Today, where we unpack BigCommerce's current maneuvers and future potential. With new leadership at the helm and a fresh quarterly report on the horizon, BigCommerce stands at a crossroads. Will they secure a leadership position in the mid-market segment, or will they struggle to keep pace with giants like Shopify? We'll dive deep into what BigCommerce's strategies reveal about their ambitions and capabilities, especially in contrast to their competitors. Expect a mix of insightful analysis, straightforward talk, and a touch of humor as we explore whether BigCommerce is poised for a breakthrough or a breakdown. This episode is a must for ecommerce leaders aiming to stay ahead in a rapidly evolving market.
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In this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.
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Join Darin, COO, and Pawel Micnas, PHP Developer, as they uncover insider tips to supercharge your ecommerce website's performance with New Relic. Discover how to optimize load times, enhance user experience, and stay ahead of critical issues. Tune in to Commerce Today for actionable strategies that will elevate your online store!
","summary":"Join Darin, COO, and Pawel Micnas, PHP Developer, on Commerce Today as they unveil expert insights to turbocharge your ecommerce website's performance using New Relic. Learn invaluable techniques to streamline load times, elevate user experience, and proactively address critical issues. Don't miss out on actionable strategies that will propel your online store to new heights!","date_published":"2024-04-30T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/03f0f7d3-5c38-423d-8d68-796fc0055ba7.mp3","mime_type":"audio/mpeg","size_in_bytes":16857701,"duration_in_seconds":1053}]},{"id":"2f03b366-274a-460c-b3b6-adef737636f0","title":"Episode 68: Micro-Influencers: The Small But Mighty Key to Ecommerce Success","url":"https://www.commercetoday.fm/68","content_text":"In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!Links:LinkedIn Article - Small but Mighty: Why Micro-Influencers Are Driving Massive Results for Ecommerce Brands Joshua Warren on LinkedInCreatuity on LinkedInGlossier and Daniel Wellington Case Studies:","content_html":"In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!
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In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.
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","summary":"In this episode of Commerce Today, we dive into the key insights from our upcoming guide, \"B2B Commerce Technology: Navigating Challenges and Trends.\" Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.","date_published":"2024-04-16T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/eec7d17f-3c87-47c3-9216-a454aa4aabeb.mp3","mime_type":"audio/mpeg","size_in_bytes":14733628,"duration_in_seconds":920}]},{"id":"35a94425-3e71-491f-b1c7-04738085d858","title":"Episode 66: Recommerce: The Future of Ecommerce?","url":"https://www.commercetoday.fm/66","content_text":"In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.Links:Recommerce Revolution: How Apparel Brands are Reshaping E-commerce for All Verticals:ThredUp’s 2024 Resale Report:Follow Joshua on LinkedIn:","content_html":"In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.
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In this episode of Commerce Today, we delve into the evolving landscape of ecommerce, where accessibility is emerging as a crucial factor for success. Join us as Darin, our COO, and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, discuss actionable insights to help Directors of Ecommerce adapt to this paradigm shift. Michal shares invaluable initiatives undertaken by Creatuity to assist merchants in creating accessible websites, ensuring inclusivity and enhancing user experience.
","summary":"In this episode of Commerce Today, the focus is on the dynamic changes in the ecommerce arena, particularly highlighting the growing importance of accessibility for achieving success. COO Darin and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, engage in a discussion aimed at providing actionable insights for Directors of Ecommerce to navigate this evolving landscape. Michal elaborates on initiatives implemented by Creatuity to support merchants in developing accessible websites, promoting inclusivity, and improving user experience.","date_published":"2024-04-02T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/5025d918-891a-4bbf-b401-0f9a4a276a3e.mp3","mime_type":"audio/mpeg","size_in_bytes":14478665,"duration_in_seconds":904}]},{"id":"90717223-e858-4ad3-876f-77c210132476","title":"Episode 64: Combating Ageism and Sexism in Ecommerce - Cultivating an Outward Mindset","url":"https://www.commercetoday.fm/64","content_text":"We delve into the pervasive issues of ageism and sexism in the ecommerce tech industry. Inspired by recent stories shared by two industry professionals on LinkedIn concerning experiences with ageism and sexism, we explore how adopting an \"Outward Mindset\" can help create a more inclusive and supportive environment. We discuss practical ways to cultivate this mindset within yourself, your team, and your company. We also cover the importance of seeing others as people who matter, considering their needs and challenges, and working together toward collective success. Join us as we strive to make the tech industry a better place for all.Links:Vern Six’s postJoshua’s LinkedIn article on ageism, sexism and an outward mindsetArbinger Institute’s article on the Outward MindsetBook - Outward MindsetBook - Leadership and Self DeceptionBook - Anatomy of PeaceFollow Joshua on LinkedInFollow Creatuity on LinkedInView episodes live on YouTube","content_html":"We delve into the pervasive issues of ageism and sexism in the ecommerce tech industry. Inspired by recent stories shared by two industry professionals on LinkedIn concerning experiences with ageism and sexism, we explore how adopting an "Outward Mindset" can help create a more inclusive and supportive environment. We discuss practical ways to cultivate this mindset within yourself, your team, and your company. We also cover the importance of seeing others as people who matter, considering their needs and challenges, and working together toward collective success. Join us as we strive to make the tech industry a better place for all.
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In our series finale on Amazon Mastery, we tackle the challenges of engaging with customers and differentiating your brand in Amazon's competitive ecosystem. Learn how to harness the power of Amazon's Tailored Audiences tool for targeted, direct marketing efforts that resonate with your customer base. We discuss the critical importance of customer feedback, from managing reviews to leveraging positive and negative feedback for continuous improvement. Plus, we'll guide you through diversifying your marketing channels, highlighting the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to boost your brand's visibility and sales. This episode is a treasure trove of strategies for any brand looking to foster customer loyalty, enhance engagement, and stand out on Amazon.
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","summary":"In the gripping series finale of \"Amazon Mastery,\" we delve into the art of captivating customers and carving a unique niche for your brand amidst the fierce competition on Amazon. Uncover the secrets of Amazon's Tailored Audiences tool, unlocking the power of targeted, direct marketing that resonates with your customer base. Discover the pivotal role of customer feedback, from managing reviews to leveraging both positive and negative insights for continuous growth. Moreover, we'll guide you through diversifying your marketing channels, harnessing the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to amplify your brand's visibility and skyrocket sales. This finale is an invaluable treasure trove of strategies for any brand striving to foster unwavering customer loyalty, ignite engagement, and shine bright on Amazon's vast marketplace.","date_published":"2024-03-19T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/d3045985-d438-4048-9513-7eb2b96f4837.mp3","mime_type":"audio/mpeg","size_in_bytes":17053316,"duration_in_seconds":1065}]},{"id":"3b5f9823-9ad4-40ba-abdb-0f608256078b","title":"Episode 62: Amazon Mastery: Building a Sustainable and Profitable Brand on Amazon","url":"https://www.commercetoday.fm/62","content_text":"Dive into the second episode of our Amazon Mastery series, where we unlock the secrets to building a green, profitable brand on Amazon! Discover how to stand out with sustainable practices and navigate Amazon's intricate fees to protect your margins. We'll show you how to use Amazon's Climate Pledge Friendly program to your advantage and offer expert tips for strong branding and dynamic customer engagement with Amazon Live. Get ready to transform your brand into a resilient market leader that's not just about profits, but also about responsibility. Tune in for invaluable insights on thriving in today's eco-conscious marketplace!Links:Amazon Mastery article:Upcoming livestream of the 3rd episode in the series: Sustainability market share growth: Climate Pledge Friendly criteria on Amazon:","content_html":"Dive into the second episode of our Amazon Mastery series, where we unlock the secrets to building a green, profitable brand on Amazon! Discover how to stand out with sustainable practices and navigate Amazon's intricate fees to protect your margins. We'll show you how to use Amazon's Climate Pledge Friendly program to your advantage and offer expert tips for strong branding and dynamic customer engagement with Amazon Live. Get ready to transform your brand into a resilient market leader that's not just about profits, but also about responsibility. Tune in for invaluable insights on thriving in today's eco-conscious marketplace!
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In the first episode of our series on Amazon Mastery, we dive deep into the art and science of optimizing your product listings for maximum impact. Discover how high-quality images, detailed descriptions, and the strategic use of A+ Content can transform your products from mere listings to compelling narratives that capture the imagination and wallets of customers. We'll also break down the essentials of Amazon Advertising, guiding you through the maze of Sponsored Products, Sponsored Brands, and Sponsored Display Ads to amplify your product's visibility. Plus, get insider tips on aligning with Amazon's search algorithm to enhance your product's ranking and visibility. Whether you're a seasoned seller or new to the platform, this episode is packed with actionable strategies to elevate your brand on Amazon.
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This episode uncovers the promising potential of live streaming e-commerce, based on insights from the study "Socio-technical systems and trust transfer in live streaming e-commerce." It emphasizes the importance of live streaming for businesses entering this space in 2024, discussing the "science of stickiness," trust's pivotal role, and their effects on purchase intentions. Offering practical insights and expert advice, the episode guides businesses on adopting live streaming to innovate sales strategies and boost customer engagement for the upcoming year.
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","summary":"Explore the untapped potential of live streaming e-commerce in this eye-opening episode. Drawing from the recent study, \"Socio-technical systems and trust transfer in live streaming e-commerce,\" we delve into why and how businesses new to live streaming should consider this dynamic channel in 2024. Learn about the science of stickiness, the critical role of trust, and the direct impact these factors have on purchase intentions. Whether you're looking to innovate your sales strategy or enhance customer engagement, discover practical insights and expert advice on integrating live streaming into your digital commerce playbook for the coming year.\r\n","date_published":"2024-02-27T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/a76df7b4-343f-4bf3-9ffe-43e15d49ba6a.mp3","mime_type":"audio/mpeg","size_in_bytes":19677676,"duration_in_seconds":1229}]},{"id":"2b86eccd-dd79-48b8-b507-176245166450","title":"Episode 59: Magic in the Details: Applying Disney's Common Purpose to Ecommerce","url":"https://www.commercetoday.fm/59","content_text":"Join Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.Links:Joshua’s article on LinkedIn; Creating Magic: Lessons in Personalization from Disney World for Ecommerce ExcellenceHow to Approach Customer Service Like DisneyEcommerce Insights newsletter on LinkedIn:Joshua's LinkedInDarin's LinkedIn","content_html":"Join Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.
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We’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary improvements to make e-commerce truly immersive. Stay tuned as we delve into the future of shopping with Apple's latest venture into XR.
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","summary":"\r\nIn a hands-on review, Apple's Vision Pro is explored for its potential to revolutionize online shopping, drawing parallels to the disruptive impact of the iPad on e-commerce. The episode delves into personal experiences with the device, evaluating various e-commerce platforms from Apple's own seamless store to Amazon's more cumbersome site. It discusses the current limited ownership among e-commerce users but suggests a significant future influence on how websites could adapt to XR technology to offer truly immersive shopping experiences. The review aims to provide a comprehensive look at the promising yet challenging integration of XR in e-commerce, emphasizing the need for interface improvements to fully leverage this new dimension in shopping","date_published":"2024-02-13T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/dba71285-8ef8-4107-98e8-49f6479f41c4.mp3","mime_type":"audio/mpeg","size_in_bytes":15922290,"duration_in_seconds":995}]},{"id":"b19402ac-0df1-4ebe-9626-f063e5d21239","title":"Episode 57: Beyond Products: Shaping a Culture of Success in E-commerce","url":"https://www.commercetoday.fm/57","content_text":"Join Darin and Creatuity’s HR Director Karolina Hajdukiewicz in this dynamic episode of Commerce Today, as they unravel the secrets of transforming an e-commerce team into a powerhouse. Dive deep into the heart of a thriving company culture, discovering the pivotal roles of a unified mission, essential soft skills, and robust accountability. Gain expert insights into the strategic use of competency models and the innovative edge of development centers for real-time skill enhancement. This episode is your gateway to fostering a resilient and high-performing team, poised to excel in the ever-evolving e-commerce landscape.","content_html":"Join Darin and Creatuity’s HR Director Karolina Hajdukiewicz in this dynamic episode of Commerce Today, as they unravel the secrets of transforming an e-commerce team into a powerhouse. Dive deep into the heart of a thriving company culture, discovering the pivotal roles of a unified mission, essential soft skills, and robust accountability. Gain expert insights into the strategic use of competency models and the innovative edge of development centers for real-time skill enhancement. This episode is your gateway to fostering a resilient and high-performing team, poised to excel in the ever-evolving e-commerce landscape.
","summary":"Tune in to this riveting episode of Commerce Today with Darin and HR expert Karolina Hajdukiewicz, as they explore the art of crafting a high-performing e-commerce team. Discover the core of a strong company culture, delve into the importance of a shared mission, essential soft skills, and strict accountability. Get pro tips on leveraging competency models and development centers for instant skill upgrades. Don't miss out on this guide to building a resilient team ready to conquer the dynamic e-commerce world!","date_published":"2024-02-06T09:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/b19402ac-0df1-4ebe-9626-f063e5d21239.mp3","mime_type":"audio/mpeg","size_in_bytes":16822581,"duration_in_seconds":1051}]},{"id":"68f7e28c-0146-4605-b2c5-7be76f0d9054","title":"Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence","url":"https://www.commercetoday.fm/56","content_text":"Join Darin and special guest Andrea Sims as they explore the fundamentals of successful e-commerce in our new episode. They'll share insights on design, user experience, and more, making it an essential listen for anyone in the digital retail space.","content_html":"Join Darin and special guest Andrea Sims as they explore the fundamentals of successful e-commerce in our new episode. They'll share insights on design, user experience, and more, making it an essential listen for anyone in the digital retail space.
","summary":"In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.","date_published":"2024-01-30T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/68f7e28c-0146-4605-b2c5-7be76f0d9054.mp3","mime_type":"audio/mpeg","size_in_bytes":16082388,"duration_in_seconds":1005}]},{"id":"4b148658-803e-434f-98e3-00009b3f15d9","title":"Episode 55: Unwrapping 2023 E-Commerce Holiday Sales & 2024 Strategy Kickstart","url":"https://www.commercetoday.fm/55","content_text":"In this episode of Commerce Today, we dive into the actual 2023 holiday e-commerce sales results, comparing them against last year's forecasts. We'll break down key insights and trends, and more importantly, we'll provide actionable strategies for e-commerce businesses to enhance their performance in 2024. Whether you're looking to boost your holiday sales or overall profitability, this episode is packed with valuable advice and big projects to start now in preparation for the 2024 holiday season.","content_html":"In this episode of Commerce Today, we dive into the actual 2023 holiday e-commerce sales results, comparing them against last year's forecasts. We'll break down key insights and trends, and more importantly, we'll provide actionable strategies for e-commerce businesses to enhance their performance in 2024. Whether you're looking to boost your holiday sales or overall profitability, this episode is packed with valuable advice and big projects to start now in preparation for the 2024 holiday season.
","summary":"In this episode of Commerce Today, we analyze the 2023 holiday e-commerce sales results, contrasting them with previous forecasts. We dissect essential insights and emerging trends, offering actionable strategies to empower e-commerce businesses in their quest for improved performance in 2024. Whether your aim is to elevate holiday sales or enhance overall profitability, this episode is a treasure trove of valuable guidance and substantial initiatives to embark upon, ensuring readiness for the forthcoming 2024 holiday season.","date_published":"2024-01-23T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/4b148658-803e-434f-98e3-00009b3f15d9.mp3","mime_type":"audio/mpeg","size_in_bytes":18094020,"duration_in_seconds":1130}]},{"id":"905168a7-8ed8-47fc-9ab9-d2c7f0937f4a","title":"Episode 54: The 2024 Retail Frontier: Shifting Omnichannel Strategies","url":"https://www.commercetoday.fm/54","content_text":"Join us as we explore shifts in omnichannel retailing in 2024. We'll delve into how the integration of online and physical retail spaces, along with advanced technologies like augmented reality, are revolutionizing the shopping experience. The episode will discuss the rise of unique retail formats like pop-up shops and the shifts in consumer shopping behaviors, with insights on how these changes are reshaping business strategies for Ecommerce Directors.","content_html":"Join us as we explore shifts in omnichannel retailing in 2024. We'll delve into how the integration of online and physical retail spaces, along with advanced technologies like augmented reality, are revolutionizing the shopping experience. The episode will discuss the rise of unique retail formats like pop-up shops and the shifts in consumer shopping behaviors, with insights on how these changes are reshaping business strategies for Ecommerce Directors.
","summary":"In this dynamic episode, we dive into the transformative world of omnichannel retailing as it stands in 2024. Discover how the blend of online and physical retail, enhanced by cutting-edge technologies like augmented reality, is reshaping the consumer shopping journey. We'll also explore emerging retail trends, including the rise of pop-up shops, and analyze shifts in consumer behavior. Essential listening for Ecommerce Directors seeking to adapt and thrive in this rapidly evolving landscape.","date_published":"2024-01-16T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/905168a7-8ed8-47fc-9ab9-d2c7f0937f4a.mp3","mime_type":"audio/mpeg","size_in_bytes":15610498,"duration_in_seconds":975}]},{"id":"6aa5a619-8a1e-4bf6-910a-d54d3e4e262d","title":"Episode 53: B2B E-commerce Marketplaces: A Triple Win for Hosts, Sellers, and Buyers","url":"https://www.commercetoday.fm/53","content_text":"Join us on Commerce Today as hosts Darin and Brad Moss, VP of Sales, unravel the benefits of E-commerce B2B Marketplaces for hosts, sellers, and buyers. This episode is packed with insights and practical advice for anyone looking to understand or leverage these dynamic digital platforms.","content_html":"Join us on Commerce Today as hosts Darin and Brad Moss, VP of Sales, unravel the benefits of E-commerce B2B Marketplaces for hosts, sellers, and buyers. This episode is packed with insights and practical advice for anyone looking to understand or leverage these dynamic digital platforms.
","summary":"This episode of \"Commerce Today\" features hosts Darin and Brad Moss, the VP of Sales, discussing the benefits of E-commerce B2B Marketplaces. They delve into how these marketplaces advantage hosts, sellers, and buyers, offering a wealth of insights and practical advice. The episode is particularly valuable for those seeking to understand or capitalize on the opportunities presented by these dynamic digital platforms.","date_published":"2024-01-09T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/6aa5a619-8a1e-4bf6-910a-d54d3e4e262d.mp3","mime_type":"audio/mpeg","size_in_bytes":11583051,"duration_in_seconds":723}]},{"id":"92ffb1be-3925-4754-bee5-21baa6c94c59","title":"Episode 52: Decisions Decoded: Why You Need an Agency Now","url":"https://www.commercetoday.fm/52","content_text":"Join Darin and special guest Daniel, Director of Ecommerce Solutions, in an engaging episode of 'Commerce Today.' Dive into the crucial role of agencies in ecommerce decision-making in today's fiercely competitive digital market. Discover how agencies provide key insights into consumer trends, innovative marketing, and tech advancements. Learn about the impactful synergy between in-house teams and agencies, and how this collaboration leads to pioneering outcomes. With Daniel's firsthand experience and expert insights, this episode is a must for e-commerce professionals seeking to elevate their business.","content_html":"Join Darin and special guest Daniel, Director of Ecommerce Solutions, in an engaging episode of 'Commerce Today.' Dive into the crucial role of agencies in ecommerce decision-making in today's fiercely competitive digital market. Discover how agencies provide key insights into consumer trends, innovative marketing, and tech advancements. Learn about the impactful synergy between in-house teams and agencies, and how this collaboration leads to pioneering outcomes. With Daniel's firsthand experience and expert insights, this episode is a must for e-commerce professionals seeking to elevate their business.
","summary":"This episode of 'Commerce Today' features Darin and special guest Daniel, the Director of Ecommerce Solutions. The discussion centers on the vital role of agencies in ecommerce decision-making in the competitive digital market. It explores how agencies contribute insights into consumer trends, innovative marketing strategies, and technological advancements. The episode highlights the beneficial synergy between in-house teams and agencies, and how this collaboration fosters pioneering results. Daniel shares his firsthand experience and expert insights, making this a valuable episode for e-commerce professionals looking to enhance their business.","date_published":"2023-12-26T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/92ffb1be-3925-4754-bee5-21baa6c94c59.mp3","mime_type":"audio/mpeg","size_in_bytes":14228306,"duration_in_seconds":889}]},{"id":"1ea6e4b7-f19e-4cb8-9fbc-76600cd6d5b9","title":"Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce","url":"https://www.commercetoday.fm/51","content_text":"-\nDive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!Links:The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)Content drives more traffic with ClearscopeSkyrocket your organic traffic with Surfer","content_html":"-
\nDive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!
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Join us as we explore the dos and don'ts, best practices, and common pitfalls to avoid when working with agency partners. Whether you're a Director of Ecommerce looking to revamp your strategy or a newcomer to the ecommerce scene, this episode is your ultimate guide to achieving ecommerce excellence through effective agency collaborations.
","summary":"In this enlightening episode, we delve into the critical aspects of collaborating with agency partners for ecommerce success. Whether you're an experienced Director of Ecommerce aiming to enhance your current strategies or a newcomer eager to make your mark in the ecommerce world, this podcast offers valuable insights. We cover the essential dos and don'ts, share industry best practices, and highlight common pitfalls to avoid. This comprehensive guide is designed to empower you with the knowledge needed for fruitful and effective agency partnerships, ultimately steering your ecommerce endeavors towards excellence.\r\n\r\n\r\n\r\n\r\n\r\n\r\n","date_published":"2023-12-12T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/4ebe3a70-d794-449d-85aa-7d1bea83bbb7.mp3","mime_type":"audio/mpeg","size_in_bytes":17825272,"duration_in_seconds":1114}]},{"id":"cd03d634-d88a-4934-82cb-de099632e0fd","title":"Episode 49: Ensuring Stability: The Role of Code Freezes in E-Commerce","url":"https://www.commercetoday.fm/49","content_text":"In this episode of Commerce Today, we delve into the critical practice of implementing code freezes in e-commerce, especially during peak seasons. Inspired by the recent Shopify outage, we explore the timing and rationale behind code freezes to maintain site stability. Links:Shopify 45 Minute Outage Is the Biggest News This Week","content_html":"In this episode of Commerce Today, we delve into the critical practice of implementing code freezes in e-commerce, especially during peak seasons. Inspired by the recent Shopify outage, we explore the timing and rationale behind code freezes to maintain site stability.
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","summary":"In this episode of the \"Commerce Today\" podcast, the focus is on the importance of code freezes in the e-commerce sector, particularly during high-traffic periods. The discussion is spurred by the recent Shopify outage, highlighting the necessity of such freezes. The episode examines the optimal timing for implementing these freezes and their underlying rationale, emphasizing their role in ensuring website stability during peak seasons.","date_published":"2023-12-05T08:15:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/cd03d634-d88a-4934-82cb-de099632e0fd.mp3","mime_type":"audio/mpeg","size_in_bytes":14505414,"duration_in_seconds":906}]},{"id":"6caae31b-864f-4aea-87c4-251e67ff6bf4","title":"Episode 48: Maximizing Post-Thanksgiving Sales: Insights from October's E-commerce Boom!","url":"https://www.commercetoday.fm/48","content_text":"In this episode of our podcast, we're diving into the exceptional $76.8 billion e-commerce spending recorded in October and what it means for businesses post-Thanksgiving. Discover key trends such as the significance of early holiday shopping, the rise of mobile commerce, and strategic discounting practices. Whether you're reflecting on your Cyber Week performance or planning for the next phase of holiday sales, this episode is packed with expert insights and actionable strategies for e-commerce owners. Join our hosts, Darin and Josh, for a comprehensive analysis and learn how to capitalize on these trends to enhance your sales strategy in the ongoing festive season.Links:Online holiday shoppers spent big in October on their way to Thanksgiving","content_html":"In this episode of our podcast, we're diving into the exceptional $76.8 billion e-commerce spending recorded in October and what it means for businesses post-Thanksgiving. Discover key trends such as the significance of early holiday shopping, the rise of mobile commerce, and strategic discounting practices. Whether you're reflecting on your Cyber Week performance or planning for the next phase of holiday sales, this episode is packed with expert insights and actionable strategies for e-commerce owners. Join our hosts, Darin and Josh, for a comprehensive analysis and learn how to capitalize on these trends to enhance your sales strategy in the ongoing festive season.
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","summary":"\r\nIn this episode of our podcast, hosts Darin and Josh delve into the astounding $76.8 billion e-commerce spending spree that occurred in October, dissecting its implications for businesses in the post-Thanksgiving landscape. They uncover pivotal trends that are shaping the e-commerce industry, including the growing significance of early holiday shopping, the meteoric rise of mobile commerce, and the art of strategic discounting. Whether you're evaluating your Cyber Week performance or gearing up for the next phase of holiday sales, this episode offers a treasure trove of expert insights and actionable strategies for e-commerce proprietors. Tune in to gain a comprehensive analysis and discover how to harness these trends to elevate your sales strategy during this ongoing festive season.","date_published":"2023-11-28T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/6caae31b-864f-4aea-87c4-251e67ff6bf4.mp3","mime_type":"audio/mpeg","size_in_bytes":14090818,"duration_in_seconds":880}]},{"id":"8da0bb18-cd14-4752-92bf-9bc11de74c6a","title":"Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce","url":"https://www.commercetoday.fm/47","content_text":"In this eye-opening episode of Commerce Today, we delve into the vibrant spectrum of neurodiversity and its implications for e-commerce. Inspired by Walmart's recent strides towards sensory-friendly shopping experiences, we explore why and how e-commerce shops can become more inclusive for individuals with sensory processing differences. Join us as we unpack practical insights and strategies to create a digital storefront that welcomes all users. This isn’t just about compliance—it's about connection.Links:Walmart is making noticeable changes in every store for morning shoppers. Here’s whyDigital Accessibility and Neurodiversity: Designing for Our Unique and Varied BrainsThe 7 PrinciplesHere are 5 Ideas to Better Accommodate Adults with Sensory Processing Differences in the Community","content_html":"In this eye-opening episode of Commerce Today, we delve into the vibrant spectrum of neurodiversity and its implications for e-commerce. Inspired by Walmart's recent strides towards sensory-friendly shopping experiences, we explore why and how e-commerce shops can become more inclusive for individuals with sensory processing differences. Join us as we unpack practical insights and strategies to create a digital storefront that welcomes all users. This isn’t just about compliance—it's about connection.
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Today we’re discussing 7 unexpected AI tools that ecommerce managers can use right now to boost their business and improve their work.
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Step into the future of retail with "Harvesting Success," a groundbreaking podcast episode that unveils the art of creating a flawless Omnichannel ecosystem. We're taking you behind the scenes of a revolutionary blend of Adobe Commerce Cloud, Magento, and a bespoke React application. Experience first-hand how this headless, custom-engineered platform can supercharge operational efficiency and uplift the consumer experience, seamlessly connecting the dots between click and pick-up, online browsing and doorstep delivery.
\n\nGet an exclusive look at how we're redefining the user interface for retail associates, making it more intuitive, responsive, and capable of propelling service to new heights. This isn't just tech talk; it's a masterclass in implementing strategic, phased e-commerce innovation that's genuinely built for the real world, where functionality triumphs and results reign supreme.
\n\nIf you're passionate about the transformative potential of personalized technology in retail or just curious about where the industry is headed, "Harvesting Success" is your digital front row seat. Tune in and join the dialogue as we dissect and discuss the technologies shaping the next wave of retail brilliance. Don't just keep up with the trends — stay ahead of them with insights from the leading edge of retail tech.
","summary":"Discover the future of retail on \"Harvesting Success,\" a must-listen episode for anyone eager to understand the power of personalized technology in the Omnichannel space. We dive into the revolutionary impact of a custom-built interface, merging the best of Adobe Commerce Cloud, Magento, and React technology, and how it's redefining efficiency and customer engagement in retail. This episode is more than just a discussion; it's an invitation to experience the seamless marriage of in-store and online shopping through a meticulously crafted system. Get ready to be inspired by a headless architecture that’s setting new standards in the industry. If you're looking to stay ahead of the curve in retail innovation, this episode is your gateway. Join us on \"Harvesting Success\" and be part of the conversation that's changing the face of retail technology.","date_published":"2023-11-07T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/ef95212f-4e8a-445f-bede-385350ce43b6.mp3","mime_type":"audio/mpeg","size_in_bytes":21308958,"duration_in_seconds":1331}]},{"id":"c5dd7e66-fec0-4acf-b725-c30d10d7b3b7","title":"Episode 44: 2023 Ecommerce Holiday Sales Forecast","url":"https://www.commercetoday.fm/44","content_text":"Darin and Josh tackle the evolving world of holiday ecommerce on the newest episode of Commerce Today. From the rise of mobile shopping to Gen Z's early buying trends and Adobe's unexpected data, they cover it all. Want the inside scoop on this year's online shopping surge? Tune in for insights that could transform your holiday strategy!Links:Adobe Forecasts $221.8 Billion U.S. Holiday Season Online, Cyber Monday To Top $12 BillionMedia Alert: Adobe Digital Price Index: Online Prices Fall to 40-Month Low, Down 3.2% In August","content_html":"Darin and Josh tackle the evolving world of holiday ecommerce on the newest episode of Commerce Today. From the rise of mobile shopping to Gen Z's early buying trends and Adobe's unexpected data, they cover it all. Want the inside scoop on this year's online shopping surge? Tune in for insights that could transform your holiday strategy!
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We look at how being aware of the macroeconomic cycle can help ecommerce brands leapfrog the competition and share a strategy that has helped countless businesses move from incremental to transformative growth in revenue and profitability. We combine all of this to show what you should plan to do in the first half of 2024.
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Unlock the secrets of building a standout brand in our riveting podcast, "Crafting Distinctive Brand Identity: Beyond the Basics." This episode is a deep dive into the significance of brand identity, exploring how it’s not just about stating your industry but about amplifying impact, engraining values, and uplifting customer experiences. Learn about the symbiotic relationship between brand identity and a sense of belonging among employees and customers. We decode the art of delivering more than just services, spotlighting brands like Disney that have mastered this craft. Whether you’re an entrepreneur, a marketing professional, or simply intrigued by the world of branding, this podcast offers a goldmine of practical steps, reflections, and insights from successful brand stories. Tune in to challenge your perspectives, gather invaluable insights, and walk away with a blueprint for building a brand that resonates and endures!
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","summary":"Embark on a captivating journey into the realm of brand identity with our latest podcast, where we unravel its indispensable role in setting your company apart in a bustling marketplace. This episode delves deep into the nuances of creating a brand that transcends industry labels, focusing instead on genuine impact, core values, and enhancing customer lives. Discover the intricate ties between brand identity and a sense of belonging for both your team and clients. We illuminate the concept of finding a brand’s true outcome by offering value that goes beyond basic services, with real-world examples from industry giants like Disney showcasing exceptional service. Featuring practical steps, thought-provoking questions, and inspiring brand stories, this podcast is a treasure trove of insights for anyone eager to craft a distinctive and impactful brand identity. Get ready to be challenged, inspired, and equipped with actionable takeaways to propel your brand to new heights!","date_published":"2023-09-26T13:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/5381700c-2a86-481d-bc53-3c8c6af246c5.mp3","mime_type":"audio/mpeg","size_in_bytes":17810198,"duration_in_seconds":1113}]},{"id":"4cef085b-0766-4c5a-b80b-dcc2f9e748fa","title":"Episode 41: Omnichannel Strategies to Combat Retail Theft: A Deep Dive into Loss Prevention ","url":"https://www.commercetoday.fm/41","content_text":"The rise of organized retail crime is rattling the retail industry, with significant impacts on profit and store safety. This episode focuses on the role of ecommerce in both contributing to and reducing these issues. Joshua and Darin explore real-world examples, discuss the unexpected benefits of omnichannel strategies, and present actionable insights to help you safeguard your business. Tune in to discover a balanced perspective on tackling theft and enhancing your retail operations.Links:Dick’s Sporting Goods blames ‘increasingly serious’ theft problem for profit plunge Parija Kavilanz John MillerWhy retail theft is soaring: inflation, the economy – and opportunityShoplifting is surging across America with dangerous and costly consequences","content_html":"The rise of organized retail crime is rattling the retail industry, with significant impacts on profit and store safety. This episode focuses on the role of ecommerce in both contributing to and reducing these issues. Joshua and Darin explore real-world examples, discuss the unexpected benefits of omnichannel strategies, and present actionable insights to help you safeguard your business. Tune in to discover a balanced perspective on tackling theft and enhancing your retail operations.
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Tune in to our podcast episode where Joshua and Darin discuss the art of scaling in Direct-to-Consumer ecommerce. From flash sales to rock-solid systems, they share insights and real-world examples for non-technical ecommerce managers aiming to grow sustainably. Don't miss out!
","summary":"In this engaging episode, Joshua and Darin explore the critical aspects of scaling in Direct-to-Consumer (D2C) ecommerce, delving into both the exciting opportunities and daunting challenges. From flash sales that can crash basic platforms to the demanding need for resilient, scalable systems, the hosts unravel the complexities of ecommerce scaling. Drawing on real-world examples and Creatuity’s hands-on experience, they provide actionable insights for non-technical ecommerce managers looking to grow without breaking the bank or the server.","date_published":"2023-08-22T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/918d2089-3b84-4809-8b29-4204683e28fa.mp3","mime_type":"audio/mpeg","size_in_bytes":16463705,"duration_in_seconds":1028}]},{"id":"19127e6c-8bce-49ac-9d01-d4cc7368d20d","title":"Episode 39: Leveling Up: Smarter Deployment Strategies for High-Volume E-Stores","url":"https://www.commercetoday.fm/39","content_text":"Navigating the world of high-volume ecommerce deployments? This episode is your compass. Dive deep with us into the approaches that range from basic maintenance mode updates to sophisticated blue-green deployments and feature flags. Enhance innovation, minimize downtime, and thrive in the digital marketplace.","content_html":"Navigating the world of high-volume ecommerce deployments? This episode is your compass. Dive deep with us into the approaches that range from basic maintenance mode updates to sophisticated blue-green deployments and feature flags. Enhance innovation, minimize downtime, and thrive in the digital marketplace.
","summary":"Embark on a journey through the dynamic realm of high-volume ecommerce deployments with this captivating episode - your ultimate compass to success! Whether you're a seasoned pro or new to the scene, we've got you covered.","date_published":"2023-08-15T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/19127e6c-8bce-49ac-9d01-d4cc7368d20d.mp3","mime_type":"audio/mpeg","size_in_bytes":16359872,"duration_in_seconds":1022}]},{"id":"79db3f4b-6033-4fef-90f6-878e9b494349","title":"Episode 38: Reviving Trust in eCommerce: 6 Actionable Strategies from An Unlikely Source","url":"https://www.commercetoday.fm/38","content_text":"How can eCommerce directors foster robust consumer trust in the digital era? Our latest episode seeks to answer this question. Based on the insightful report by UNCTAD, we delve into six strategic steps to amplify consumer trust in online platforms. From the importance of clear information and safe products to the intricacies of data protection, dispute resolution, platform liabilities, and law enforcement, this episode is a must-listen for anyone navigating the complex terrain of eCommerce.Links:United Nations Conference on Trade and Development","content_html":"How can eCommerce directors foster robust consumer trust in the digital era? Our latest episode seeks to answer this question. Based on the insightful report by UNCTAD, we delve into six strategic steps to amplify consumer trust in online platforms. From the importance of clear information and safe products to the intricacies of data protection, dispute resolution, platform liabilities, and law enforcement, this episode is a must-listen for anyone navigating the complex terrain of eCommerce.
Links:
","summary":"Discover the secrets to cultivating unwavering consumer trust in the dynamic digital era! Join us in our latest episode as we unveil a treasure trove of strategies curated from the enlightening report by UNCTAD. Dive deep into the captivating world of eCommerce as we unravel six strategic steps that will skyrocket your online platform's credibility. From the art of delivering crystal-clear information and ensuring the utmost safety of products to unlocking the complexities of data protection, dispute resolution, platform liabilities, and law enforcement, this episode is an absolute auditory feast for all who dare to conquer the exhilarating realm of eCommerce. Don't miss out on this must-listen episode that will revolutionize your understanding and propel your success in the thriving world of digital business!","date_published":"2023-07-11T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/79db3f4b-6033-4fef-90f6-878e9b494349.mp3","mime_type":"audio/mpeg","size_in_bytes":19880603,"duration_in_seconds":1242}]},{"id":"ecd91edb-9668-4c2a-b447-3f8d276a585b","title":"Episode 37: Reinventing eCommerce: Composable Commerce for Magento Order Management","url":"https://www.commercetoday.fm/37","content_text":"Uncover the transformative world of Composable Commerce in our latest Commerce Today episode, \"Reinventing eCommerce: Composable Commerce for Magento Order Management\". We invite eCommerce Directors to explore how to redefine traditional order management systems by integrating components like ShipperHQ into their Magento commerce sites. This episode will highlight how Composable Commerce gives you the reins, providing enhanced control over customer experiences and fostering unique, brand-reflective experiences. Moreover, we'll delve into the seamless integration process that GraphQL offers on the Magento and Adobe Commerce platforms.Links:Reinventing eCommerce: Harnessing the Power of Composable Commerce in Magento Order ManagementWhat Retailers Should Know About Composable CommerceA GraphQL Primer: Why We Need A New Kind Of API (Part 1)The future of Retail Supply chainsHow “Buy Online, Pick Up In-Store” Gives Retailers an Edge","content_html":"Uncover the transformative world of Composable Commerce in our latest Commerce Today episode, "Reinventing eCommerce: Composable Commerce for Magento Order Management". We invite eCommerce Directors to explore how to redefine traditional order management systems by integrating components like ShipperHQ into their Magento commerce sites. This episode will highlight how Composable Commerce gives you the reins, providing enhanced control over customer experiences and fostering unique, brand-reflective experiences. Moreover, we'll delve into the seamless integration process that GraphQL offers on the Magento and Adobe Commerce platforms.
Links:
Today we delve into the fascinating world of eCommerce evolution. We'll explore how retail executives are turning challenges into opportunities, harnessing the three Horizons of innovation to reshape the industry, and adapting their business models to stay ahead. From the rise of the direct-to-consumer sales model to the vital role of digital modernization, we'll cover it all. Join us as we map the future of retail and provide you with actionable insights to thrive in this dynamic landscape. Tune in now!
Links:
","summary":"Unlock the Future of Retail: From Challenges to Opportunities. Tune in and discover how retail executives are reshaping the industry, embracing innovation, and staying ahead in the ever-evolving world of eCommerce. Don't miss out on actionable insights to thrive in this dynamic landscape. Tune in now and join us on this captivating journey!","date_published":"2023-06-27T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/c0146cfa-e985-4009-83e1-353776951a60.mp3","mime_type":"audio/mpeg","size_in_bytes":15925358,"duration_in_seconds":995}]},{"id":"13f5acfa-35c7-4a3d-acc9-0dec5be74f80","title":"Episode 35: Apple Vision Pro’s Implications for Ecommerce","url":"https://www.commercetoday.fm/35","content_text":"Join us as we dive deep into Apple's legacy of understanding consumer needs and crafting transformative experiences. Apple has just unveiled the groundbreaking Vision Pro product at WWDC, poised to revolutionize ecommerce as we know it. This revolutionary device not only enhances the VR experience by reading glasses prescriptions, but also unlocks the gateway to virtual clothing shopping and augmented reality makeup testing. You don't want to miss this episode!Links:WWDC23","content_html":"Join us as we dive deep into Apple's legacy of understanding consumer needs and crafting transformative experiences. Apple has just unveiled the groundbreaking Vision Pro product at WWDC, poised to revolutionize ecommerce as we know it. This revolutionary device not only enhances the VR experience by reading glasses prescriptions, but also unlocks the gateway to virtual clothing shopping and augmented reality makeup testing. You don't want to miss this episode!
Links:
","summary":"Join us as we dive deep into Apple's legacy of understanding consumer needs and crafting transformative experiences. Apple has just unveiled the groundbreaking Vision Pro product at WWDC, poised to revolutionize ecommerce as we know it. This revolutionary device not only enhances the VR experience by reading glasses prescriptions, but also unlocks the gateway to virtual clothing shopping and augmented reality makeup testing. You don't want to miss this episode!","date_published":"2023-06-20T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/13f5acfa-35c7-4a3d-acc9-0dec5be74f80.mp3","mime_type":"audio/mpeg","size_in_bytes":15091775,"duration_in_seconds":943}]},{"id":"fa1ec678-5e76-43f8-9ff2-1619713c699b","title":"Episode 34: Ecommerce Islands","url":"https://www.commercetoday.fm/34","content_text":"When US ecommerce experts think of cross-border commerce, they typically think of challenges like international shipping and handling customs & duties, which for the most part are solved problems thanks to services like Borderfree. However, just a few hours south of the US in the Caribbean Sea there are over 40 million people that are cut off from the typical ecommerce experience. In this episode, we talk about the challenges these islanders face when attempting to buy or sell online and challenge the ecommerce community to work to build innovative solutions to bring ecommerce to the islands. ","content_html":"When US ecommerce experts think of cross-border commerce, they typically think of challenges like international shipping and handling customs & duties, which for the most part are solved problems thanks to services like Borderfree. However, just a few hours south of the US in the Caribbean Sea there are over 40 million people that are cut off from the typical ecommerce experience. In this episode, we talk about the challenges these islanders face when attempting to buy or sell online and challenge the ecommerce community to work to build innovative solutions to bring ecommerce to the islands.
","summary":"From Islands to Innovations: Unlocking Caribbean Ecommerce. Discover the untapped potential and challenges faced by 40M islanders. Join us as we inspire the ecommerce community to build innovative solutions and bridge the gap. Tune in and be part of the transformation!","date_published":"2023-06-13T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/fa1ec678-5e76-43f8-9ff2-1619713c699b.mp3","mime_type":"audio/mpeg","size_in_bytes":15957467,"duration_in_seconds":997}]},{"id":"0c0990eb-176a-4b8e-8151-8d4e87455d33","title":"Episode 33: Omnichannel in the Post-COVID, ROBO, Inflation Era","url":"https://www.commercetoday.fm/33","content_text":"Uncover the secrets of thriving in a changing economy. Join Darren Newbold and Josh Warren as they explore the fascinating \"Robo\" era and reveal strategies to reach consumers during challenging times. Discover the power of Omnichannel, actionable tips for ecommerce directors, and the keys to building a loyal following. Tune in for insights on consumer behavior and business growth. Don't miss this captivating podcast episode!Links:Omnichannel Retail and the ROBO Economy: Navigating Ecommerce in the Inflation Era","content_html":"Uncover the secrets of thriving in a changing economy. Join Darren Newbold and Josh Warren as they explore the fascinating "Robo" era and reveal strategies to reach consumers during challenging times. Discover the power of Omnichannel, actionable tips for ecommerce directors, and the keys to building a loyal following. Tune in for insights on consumer behavior and business growth. Don't miss this captivating podcast episode!
Links:
","summary":"Uncover the secrets of thriving in a changing economy. Join Darren Newbold and Josh Warren as they explore the fascinating \"Robo\" era and reveal strategies to reach consumers during challenging times. Discover the power of Omnichannel, actionable tips for ecommerce directors, and the keys to building a loyal following. Tune in for insights on consumer behavior and business growth. Don't miss this captivating podcast episode!","date_published":"2023-06-06T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/0c0990eb-176a-4b8e-8151-8d4e87455d33.mp3","mime_type":"audio/mpeg","size_in_bytes":16220594,"duration_in_seconds":1013}]},{"id":"f82e2f41-b9b4-4df1-b1e5-d43c2fe6b537","title":"Episode 32: Ecommerce Leadership - a New Director's Guide","url":"https://www.commercetoday.fm/32","content_text":"Unlock Your Ecommerce Leadership Secrets! Join Darin and Josh as they reveal the keys to success in our captivating podcast. Discover your unique leadership style, build strong team relationships, and stay ahead in the ever-evolving industry. New ecommerce directors, tune in now and unleash your leadership potential!Links:Strength FinderRead wise reader","content_html":"Unlock Your Ecommerce Leadership Secrets! Join Darin and Josh as they reveal the keys to success in our captivating podcast. Discover your unique leadership style, build strong team relationships, and stay ahead in the ever-evolving industry. New ecommerce directors, tune in now and unleash your leadership potential!
Links:
","summary":"Unlock Your Ecommerce Leadership Secrets! Join Darin and Josh as they reveal the keys to success in our captivating podcast. Discover your unique leadership style, build strong team relationships, and stay ahead in the ever-evolving industry. New ecommerce directors, tune in now and unleash your leadership potential!","date_published":"2023-05-30T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/f82e2f41-b9b4-4df1-b1e5-d43c2fe6b537.mp3","mime_type":"audio/mpeg","size_in_bytes":20355149,"duration_in_seconds":1272}]},{"id":"45ab7cc8-3fee-43e7-a2b1-1b9117d383e8","title":"Episode 31: Ecommerce Like It's 1999","url":"https://www.commercetoday.fm/31","content_text":"Unleash Your Competitive Edge! Join CEO Josh in a riveting podcast episode where he reveals the secrets to thriving in a changing market. Discover the power of innovation, balancing priorities, and standing out in the online marketplace. Get inspired by real-life success stories and embark on your own journey to triumph!\"","content_html":"Unleash Your Competitive Edge! Join CEO Josh in a riveting podcast episode where he reveals the secrets to thriving in a changing market. Discover the power of innovation, balancing priorities, and standing out in the online marketplace. Get inspired by real-life success stories and embark on your own journey to triumph!"
","summary":"Unleash Your Competitive Edge! Join CEO Josh in a riveting podcast episode where he reveals the secrets to thriving in a changing market. Discover the power of innovation, balancing priorities, and standing out in the online marketplace. Get inspired by real-life success stories and embark on your own journey to triumph!\"","date_published":"2023-05-23T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/45ab7cc8-3fee-43e7-a2b1-1b9117d383e8.mp3","mime_type":"audio/mpeg","size_in_bytes":17640479,"duration_in_seconds":1102}]},{"id":"3847d24a-78bc-42db-a447-ef9a36718c23","title":"Episode 30: AI Visibility Enhancement: E-commerce's Future, Today","url":"https://www.commercetoday.fm/30","content_text":"Join us in Commerce Today as we discuss two emerging e-commerce trends: the use of Language Learning Models (LLMs) like ChatGPT in decision-making and the shift in information discovery methods. Learn how to stay ahead of the curve with AI Visibility Enhancement (AVE), make your product data accessible to LLMs, and maximize your e-commerce success. Tune in for a deep dive into AVE and position your business for the future today!Links:AI Visibility Enhancement (AVE): The Future of E-commerce SEOOpenAI's ChatGPTKlarnaGPT-4 OverviewLangChain Discord — Note: Discord invite links may expire, you might need to generate a new oneLangChain GitHub Repository","content_html":"Join us in Commerce Today as we discuss two emerging e-commerce trends: the use of Language Learning Models (LLMs) like ChatGPT in decision-making and the shift in information discovery methods. Learn how to stay ahead of the curve with AI Visibility Enhancement (AVE), make your product data accessible to LLMs, and maximize your e-commerce success. Tune in for a deep dive into AVE and position your business for the future today!
Links:
Are you looking to transform your e-commerce business with the latest AI technology? Our latest podcast explores the powerful benefits of Lang Chain, an open-source project that connects different language models to provide top-notch customer service, financial analysis, design advice, and more. Discover how to optimize your resources and take your business to new heights with the limitless potential of AI in e-commerce. Tune in now and join the revolution!
Links:
","summary":"Are you looking to transform your e-commerce business with the latest AI technology? Our latest podcast explores the powerful benefits of Lang Chain, an open-source project that connects different language models to provide top-notch customer service, financial analysis, design advice, and more. Discover how to optimize your resources and take your business to new heights with the limitless potential of AI in e-commerce. Tune in now and join the revolution!","date_published":"2023-05-09T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/0c974db7-9aef-4a3c-a97e-ed6208846cd6.mp3","mime_type":"audio/mpeg","size_in_bytes":20220041,"duration_in_seconds":1263}]},{"id":"0c2c949f-a90f-4012-b21b-eb5beec3bc32","title":"Episode 28: Revolutionizing Ecommerce: Our Takeaways from Adobe Summit","url":"https://www.commercetoday.fm/28","content_text":"Ready to take your ecommerce game to the next level? Our team has just returned from #AdobeSummit, where we uncovered the latest strategies for success in digital marketing and ecommerce. From AI to personalization, we're sharing our key takeaways and insights on how to stay ahead of the game. Join us for a sneak peek into the future of ecommerce – listen now!Links:Ecommerce Hype Guide: 2023 eCommerce Hype Guide ","content_html":"Ready to take your ecommerce game to the next level? Our team has just returned from #AdobeSummit, where we uncovered the latest strategies for success in digital marketing and ecommerce. From AI to personalization, we're sharing our key takeaways and insights on how to stay ahead of the game. Join us for a sneak peek into the future of ecommerce – listen now!
Links:
","summary":"Ready to take your ecommerce game to the next level? Our team has just returned from #AdobeSummit, where we uncovered the latest strategies for success in digital marketing and ecommerce. From AI to personalization, we're sharing our key takeaways and insights on how to stay ahead of the game. Join us for a sneak peek into the future of ecommerce – listen now!","date_published":"2023-05-02T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/0c2c949f-a90f-4012-b21b-eb5beec3bc32.mp3","mime_type":"audio/mpeg","size_in_bytes":18881471,"duration_in_seconds":1180}]},{"id":"aded0fa4-6266-40e9-8e41-ef3778bbb705","title":"Episode 27: Adobe Commerce Cloud vs. Magento Open Source: Choosing the Right Ecommerce Platform for Your Business","url":"https://www.commercetoday.fm/27","content_text":"Are you trying to figure out which ecommerce platform is the right fit for your business? Look no further! In our latest episode, we compare Adobe Commerce Cloud and Magento Open Source. We dive into the benefits and limitations of each platform and help you make an informed decision. Don't miss out on this valuable information for your business. Check out our podcast now! #AdobeCommerceCloud #MagentoOpenSourceLinks:Adobe Commerce Cloud vs. Magento Open Source: Which is Right for Your Business?","content_html":"Are you trying to figure out which ecommerce platform is the right fit for your business? Look no further! In our latest episode, we compare Adobe Commerce Cloud and Magento Open Source. We dive into the benefits and limitations of each platform and help you make an informed decision. Don't miss out on this valuable information for your business. Check out our podcast now! #AdobeCommerceCloud #MagentoOpenSource
Links:
","summary":"In this episode, we dive into the world of ecommerce platforms and compare Adobe Commerce Cloud and Magento Open Source. Join us as we explore the benefits and limitations of each platform and help you determine which one is right for your business.","date_published":"2023-04-25T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/aded0fa4-6266-40e9-8e41-ef3778bbb705.mp3","mime_type":"audio/mpeg","size_in_bytes":17431979,"duration_in_seconds":1089}]},{"id":"1c5882e8-3c9e-4a8d-a9c8-615a283c21e2","title":"Episode 26: Revolutionizing Ecommerce with ChatGPT: How AI is Transforming the Industry","url":"https://www.commercetoday.fm/26","content_text":"Have you heard about ChatGPT, the AI-powered language model that's revolutionizing the ecommerce industry? Our latest podcast episode breaks down the key benefits and challenges of using ChatGPT in ecommerce, and explores how it's rapidly transforming the industry. From writing code to assisting in strategic decision making, ChatGPT has the potential to transform the way ecommerce businesses operate. Join us as we discuss the future of #AIecommerce and the role of ChatGPT in shaping it. Don't miss out!Links:How ChatGPT Is Revolutionizing Ecommerce: From Code to Product Descriptions and Strategic DecisionsThe makers of ChatGPT just released a new AI that can build websites, among other things","content_html":"Have you heard about ChatGPT, the AI-powered language model that's revolutionizing the ecommerce industry? Our latest podcast episode breaks down the key benefits and challenges of using ChatGPT in ecommerce, and explores how it's rapidly transforming the industry. From writing code to assisting in strategic decision making, ChatGPT has the potential to transform the way ecommerce businesses operate. Join us as we discuss the future of #AIecommerce and the role of ChatGPT in shaping it. Don't miss out!
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In this episode, we explore a groundbreaking trend: a record number of ecommerce businesses are switching platforms in 2023. We discuss the reasons behind this shift and why so many businesses are seeking "commerce software adapted for us and hosted externally in a single-tenant environment."
\n\nBut what exactly does this mean, and why is it so important? We break down the key benefits of a single-tenant environment and how it can improve your ecommerce business.
\n\nAs a merchant, it can be challenging to navigate the complex landscape of ecommerce platforms and choose the best one for your business needs. That's why we're sharing valuable tips and questions you can ask to evaluate a platform's infrastructure and approach. These insights will help you make an informed decision and ensure that the platform you choose aligns with your business goals.
\n\nJoin us as we dive deep into the world of ecommerce platform migration and what it means for the future of online businesses. Whether you're an ecommerce entrepreneur or just curious about the industry, this episode is not to be missed.
Links:
","summary":"A record number of ecommerce businesses are changing platforms in 2023. The most commonly cited reason is to find “commerce software adapted for us and hosted externally in a single-tenant environment.” But what does being hosted externally in a single-tenant environment mean, and why does it matter? What questions can I, as a merchant, ask a platform to determine if their infrastructure and approach matches my business needs?\r\n","date_published":"2023-04-11T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/717539b2-9d22-444b-a145-0c709ee694cf.mp3","mime_type":"audio/mpeg","size_in_bytes":16587554,"duration_in_seconds":1036}]},{"id":"932ca700-6d3a-47d9-9065-54053db2aaa1","title":"Episode 24: 2023: The Year of Ecommerce Re-Platforming","url":"https://www.commercetoday.fm/24","content_text":"Ready to start the new year with a re-platform? As the #1 survey among ecommerce brands reveals, more companies than ever before intend to switch ecommerce platforms in 2023! Are you part of this change too? Swapping out your platform can be tricky business, so let's take this opportunity to get into the nitty-gritty: why you should re-platform and which platform is right for you. Tune in as we unpack all this and more during today's episode.Links:What to Look for When Re-Platforming Your Ecommerce Site in 2023Watch our streaming episodes live: The Year of Ecommerce Re-Platforming - Commerce Today Episode 24","content_html":"Ready to start the new year with a re-platform? As the #1 survey among ecommerce brands reveals, more companies than ever before intend to switch ecommerce platforms in 2023! Are you part of this change too? Swapping out your platform can be tricky business, so let's take this opportunity to get into the nitty-gritty: why you should re-platform and which platform is right for you. Tune in as we unpack all this and more during today's episode.
Links:
Have you been to conferences that were rewarding, yet still felt like a huge waste of time? You're not alone. Join us as we share our collective experiences from attending dozens of conferences and how to get the most out of them! We will discuss key strategies to find the most beneficial conferences for you, give advice on how to best engage with those events, and answer questions that could help save you time and energy while still receiving optimal benefits.
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Do you know about Mastodon? It's an open source, decentralized social media network that offers a lot of control over the content & who has control. In an age when monopolies in social media are dominating the industry, it’s a great alternative that takes a stand against the way major platforms can hold us to ransom over how we choose to express ourselves. On Mastodon, no one person or company has all the control, so if you don’t like something, you can just leave and go to a different server - Join us, we discuss the flocking to Mastodon and if you should consider it too.
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We're seeing a lot of buzz around the Metaverse, but is it ready for retail?
\nSome say yes, some say no. But whatever your opinion is, there are two key steps all brands should take now to prepare for this future trend. Join us in today's episode as we dive into this topic.
Links:
","summary":"The Metaverse is still more hype than must-have for the average retailer. However, there are two things all brands can do now to be ready for the future Metaverse. \r\n\r\n","date_published":"2023-03-14T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/83b7a9de-82a2-42be-a646-2dff28906e07.mp3","mime_type":"audio/mpeg","size_in_bytes":15988325,"duration_in_seconds":999}]},{"id":"6e0d38be-2774-4199-93da-8d8dc6447791","title":"Episode 20: Tech Layoffs and Ecommerce","url":"https://www.commercetoday.fm/20","content_text":"We’ve all heard Warren Buffet’s quote to be fearful when others are greedy, and greedy when others are fearful - but how can ecommerce companies take this advice to heart in today’s climate? The pandemic has undoubtedly had an impact on the tech industry - leading to widespread layoffs over the past year. Join us in today's episode as we dive into this topic.Links:Stanford Business Article “Why “Copycat” Layoffs Won’t Help Tech Companies — Or Their Employees“ - Tracking all tech layoffs","content_html":"We’ve all heard Warren Buffet’s quote to be fearful when others are greedy, and greedy when others are fearful - but how can ecommerce companies take this advice to heart in today’s climate? The pandemic has undoubtedly had an impact on the tech industry - leading to widespread layoffs over the past year. Join us in today's episode as we dive into this topic.
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In today's episode we discuss on the BNPL industry has seen a surge of growth in recent years due to increased consumer demand for flexible payment options during the pandemic and resulting inflation. This growth is expected to continue as BNPL is becoming increasingly popular with both customers and retailers, but trouble may be brewing.
Links:
","summary":"Buy Now Pay Later (BNPL) is a type of payment plan where consumers can purchase an item now and pay for it in installments in the future. This is seen as an alternative to traditional forms of credit, such as credit cards, personal loans, and store charge cards.\r\n","date_published":"2023-02-28T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/a5a9bec4-d6d5-4a27-9719-7cc918adcf75.mp3","mime_type":"audio/mpeg","size_in_bytes":11714075,"duration_in_seconds":732}]},{"id":"76d4cfd3-df77-4a4f-99dd-477b028c56e6","title":"Episode 18: When Ship From Store Breaks Down","url":"https://www.commercetoday.fm/18","content_text":"For many retailers, omnichannel fulfillment and ship from store are critical pieces of the puzzle when it comes to increasing revenue. But what happens when the ship from store strategy breaks down? Are there any retailers who should steer clear of this approach? Links:Nordstrom Rack slows store-based fulfillment","content_html":"For many retailers, omnichannel fulfillment and ship from store are critical pieces of the puzzle when it comes to increasing revenue. But what happens when the ship from store strategy breaks down? Are there any retailers who should steer clear of this approach?
Links:
","summary":"Omnichannel fulfillment drives greater revenue for almost all merchants, but what happens when ship from store breaks down? Are there retailers who shouldn’t pursue ship from store? How can you have success with ship from store? \r\n","date_published":"2023-02-21T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/76d4cfd3-df77-4a4f-99dd-477b028c56e6.mp3","mime_type":"audio/mpeg","size_in_bytes":11811236,"duration_in_seconds":738}]},{"id":"b879ac52-315d-4f24-9c1c-419eea4e101a","title":"Episode 17: Return Wars","url":"https://www.commercetoday.fm/17","content_text":"We’re in a new era of online shopping, and it comes with a lot of responsibilities for retailers. According to a recent report by Retail Dive, returns are growing faster than revenue, and customers now expect an easy returns process. Join us as our hosts discuss how retailers can better manage this expectation.Links:Retaildive.com: Reducing the cost of reverse logistics present and futureRetaildive.com: Returns are no longer just a cost of doing business","content_html":"We’re in a new era of online shopping, and it comes with a lot of responsibilities for retailers. According to a recent report by Retail Dive, returns are growing faster than revenue, and customers now expect an easy returns process. Join us as our hosts discuss how retailers can better manage this expectation.
Links:
Now that the holiday season is over and the results are in, let's see how accurate the sales forecasts for 2022 were! Adobe’s crystal still provides useful insights when planning ecommerce marketing and investments for 2023.
\nWhat strategies did you use this past holiday season? Did they match your predictions?
Links:
","summary":"Back in Episode 2, we borrowed Adobe’s crystal ball and looked at the holiday sales forecasts for 2022. Now that the holiday season is over and the results have been posted, we’re going to look to see how accurate those forecasts were and what this might mean for planning your ecommerce marketing and investments for 2023. \r\n\r\n","date_published":"2023-02-07T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/4a5a4548-4432-4a22-9830-fa2884284e7a.mp3","mime_type":"audio/mpeg","size_in_bytes":16981202,"duration_in_seconds":1061}]},{"id":"ca659ee9-fd21-4b72-93b7-61c3a5c16254","title":"Episode 15: Why Consider an Open Source Commerce Solution?","url":"https://www.commercetoday.fm/15","content_text":"Today your hosts discussed what open source is, what it has to do with ecommerce and the advantages and disadvantages of open source ecommerce platforms. Learn when an open source ecommerce platform might be right for your business. Links:osCommerce Wikipedia articleMagento Open SourcePrestashopOpenCartShopware","content_html":"Today your hosts discussed what open source is, what it has to do with ecommerce and the advantages and disadvantages of open source ecommerce platforms. Learn when an open source ecommerce platform might be right for your business.
Links:
","summary":"What does open source have to do with ecommerce, and what are some advantages and disadvantages of open source ecommerce platforms? ","date_published":"2023-01-31T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/ca659ee9-fd21-4b72-93b7-61c3a5c16254.mp3","mime_type":"audio/mpeg","size_in_bytes":14696459,"duration_in_seconds":918}]},{"id":"47074ec2-a92e-4562-992c-a84e010c50d4","title":"Episode 14: Managing Ecommerce Teams: Dysfunctional Teams","url":"https://www.commercetoday.fm/14","content_text":"Want to know the key to building a strong team? Establishing an environment of trust! \nWhen it comes to team-building, understanding the five dysfunctions of a dysfunctional team is a great starting point. Have you heard of this concept before? Links:Read the CIA’s Simple Sabotage Field Manual: A Timeless Guide to Subverting Any Organization with “Purposeful Stupidity” (1944) - Five Dysfunctions of a TeamTeam Health Online AssessmentOutward MindsetLeadership and Self DeceptionSpeed of Trust","content_html":"Want to know the key to building a strong team? Establishing an environment of trust!
\nWhen it comes to team-building, understanding the five dysfunctions of a dysfunctional team is a great starting point. Have you heard of this concept before?
Links:
When it comes to managing an e-commerce team, understanding each individual's personality can be a huge help in unlocking their potential. Have you ever considered using the Enneagram?
Links:
When it comes to selling your products on Amazon, strategy is key. You can't depend solely on this channel, but you can certainly use it as a great supplement. Carefully curating a collection of items for Amazon and knowing which items to list could make all the difference in success or failure.
Links:
","summary":"In today’s episode we dive into this tricky topic of how Amazon can be a great platform to reach more customers and boost sales, but it also has its downsides. Is Amazon a friend or foe? What happens if you suddenly lose all of your ecommerce revenue? Are there any positives to Amazon? And what could be a reason to stop using it?\r\n\r\n","date_published":"2023-01-10T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/414e42a3-ec58-4f93-a6db-fdf340bb23e3.mp3","mime_type":"audio/mpeg","size_in_bytes":12485525,"duration_in_seconds":780}]},{"id":"73374bf9-b116-4d6c-8a26-28a9fc116004","title":"Episode 11: Web Accessibility: Lawsuits, Revenue & Usability","url":"https://www.commercetoday.fm/11","content_text":"Websites have become an important part of the Americans with Disabilities Act, as the Department of Justice recently announced new regulations for web retailers.\nIt's essential that businesses are mindful when creating a website that is both user-friendly and accommodating for people with disabilities.Links:A11yProject","content_html":"Websites have become an important part of the Americans with Disabilities Act, as the Department of Justice recently announced new regulations for web retailers.
\nIt's essential that businesses are mindful when creating a website that is both user-friendly and accommodating for people with disabilities.
Links:
","summary":"Have you ever thought about the role of the Americans with Disabilities Act when it comes to websites? \r\nWith new regulations from the Department of Justice, many web retailers are having to reevaluate their approach when it comes to accommodating people with disabilities. \r\n","date_published":"2023-01-03T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/73374bf9-b116-4d6c-8a26-28a9fc116004.mp3","mime_type":"audio/mpeg","size_in_bytes":16261460,"duration_in_seconds":1016}]},{"id":"f70f4c72-e735-4022-aa8b-955417321d98","title":"Episode 10: Just Walk Out: Amazon's Watching You","url":"https://www.commercetoday.fm/10","content_text":"Amazon’s just walk out technology is gaining momentum in the retail world, but who really holds all the data? With Covid speeding up adoption of touchless experiences, retailers need to understand more about this technology. ","content_html":"Amazon’s just walk out technology is gaining momentum in the retail world, but who really holds all the data? With Covid speeding up adoption of touchless experiences, retailers need to understand more about this technology.
","summary":"Technology has come a long way and now, retailers can do what was once impossible - track consumer behavior at the store. \r\nToday, we explore this revolutionary technology and discuss how it is transforming the shopping experience!\r\n\r\n\r\n","date_published":"2022-12-27T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/f70f4c72-e735-4022-aa8b-955417321d98.mp3","mime_type":"audio/mpeg","size_in_bytes":12958820,"duration_in_seconds":809}]},{"id":"9477e0c8-6131-4839-a473-c7ac1681a44e","title":"Episode 9: Throw Out Your Backlog","url":"https://www.commercetoday.fm/9","content_text":"Throwing out the list of tasks on a project that haven't been worked on or prioritized may help your team work creatively and be able to deliver a project faster and more effectively. Links:BufferJira","content_html":"Throwing out the list of tasks on a project that haven't been worked on or prioritized may help your team work creatively and be able to deliver a project faster and more effectively.
Links:
","summary":"In today’s episode we discuss about throwing out your backlog and how through a creative process it can help your team deliver a project successfully.\r\n\r\n","date_published":"2022-12-20T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/9477e0c8-6131-4839-a473-c7ac1681a44e.mp3","mime_type":"audio/mpeg","size_in_bytes":12594362,"duration_in_seconds":787}]},{"id":"2ca4e564-e5ce-4cb5-aebd-b56a667946d4","title":"Episode 8: Commerce Technology: Buy it or Build It?","url":"https://www.commercetoday.fm/8","content_text":"In today's episode we dive into the one question that many have...Do we buy it or build it? We talk about when it makes sense to buy and when it makes sense to build. ","content_html":"In today's episode we dive into the one question that many have...Do we buy it or build it? We talk about when it makes sense to buy and when it makes sense to build.
","summary":"When you're buying a platform all a competitor has to do to match your features and functionality is to buy that platform but when you're building a custom you can build a competitive advantage.\r\n","date_published":"2022-12-13T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/2ca4e564-e5ce-4cb5-aebd-b56a667946d4.mp3","mime_type":"audio/mpeg","size_in_bytes":17317304,"duration_in_seconds":1082}]},{"id":"7b2ded1d-811c-4387-b68e-af3a39729821","title":"Episode 7: 2023 Ecommerce Trends","url":"https://www.commercetoday.fm/7","content_text":"Join us on this new episode to learn about the top six 2023 Commerce Trends we are looking at. ","content_html":"Join us on this new episode to learn about the top six 2023 Commerce Trends we are looking at.
","summary":"2023 commerce trends we are looking at.","date_published":"2022-12-06T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/7b2ded1d-811c-4387-b68e-af3a39729821.mp3","mime_type":"audio/mpeg","size_in_bytes":16928243,"duration_in_seconds":1058}]},{"id":"bf52a496-c464-4bfa-b02c-41f4513bb869","title":"Episode 6: MVP, MMP, OMG - When to Launch?","url":"https://www.commercetoday.fm/6","content_text":"Many ecommerce leaders are trying to figure out when it’s best to launch a new website or a new major feature on their site. Everyone varies based on their risk tolerance and business requirements, but today we’re going to talk about key points to consider when setting a launch. ","content_html":"Many ecommerce leaders are trying to figure out when it’s best to launch a new website or a new major feature on their site. Everyone varies based on their risk tolerance and business requirements, but today we’re going to talk about key points to consider when setting a launch.
","summary":" In today's episode we’re talking about when in a project’s lifecycle it’s best to launch. ","date_published":"2022-11-29T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/bf52a496-c464-4bfa-b02c-41f4513bb869.mp3","mime_type":"audio/mpeg","size_in_bytes":19371029,"duration_in_seconds":1210}]},{"id":"ae741d63-e99d-46d1-aee6-9f4efde4b646","title":"Episode 5: Commerce News Grab Bag","url":"https://www.commercetoday.fm/5","content_text":"Learn more about how Google has rolled out a whole new and improved shopping experience, how\nAmazon's new acquisition Veeqo allows you to tie in your order sources and ship at a volume rate and finally how eBay has launched their international shipping programs.Links:https://www.veeqo.com/https://www.ebay.com/Google Shopping","content_html":"Learn more about how Google has rolled out a whole new and improved shopping experience, how
\nAmazon's new acquisition Veeqo allows you to tie in your order sources and ship at a volume rate and finally how eBay has launched their international shipping programs.
Links:
","summary":"We grabbed three topics for our news bag: Google's new shopping experience, Amazon's newest acquisition Veeqo and eBay's international shipping program.","date_published":"2022-11-22T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/ae741d63-e99d-46d1-aee6-9f4efde4b646.mp3","mime_type":"audio/mpeg","size_in_bytes":9288803,"duration_in_seconds":580}]},{"id":"4ebef75d-af3d-49a7-85c1-889c23342d18","title":"Episode 4: Breaking it Down at MACH Speed - Composable Commerce","url":"https://www.commercetoday.fm/4","content_text":"Today we're talking about Composable Commerce and the MACH approach to ecommerce technology and software. \n\nMACH stands for Microservices, API-first, Composable, Headless. ","content_html":"Today we're talking about Composable Commerce and the MACH approach to ecommerce technology and software.
\n\nMACH stands for Microservices, API-first, Composable, Headless.
","summary":"Today we're talking about Composable Commerce and the MACH approach to ecommerce technology and software. ","date_published":"2022-11-15T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/4ebef75d-af3d-49a7-85c1-889c23342d18.mp3","mime_type":"audio/mpeg","size_in_bytes":11860442,"duration_in_seconds":741}]},{"id":"6b914c41-37ff-4257-bd16-ecf2ae689f0b","title":"Episode 3: AI Tools To Use Today in Commerce ","url":"https://www.commercetoday.fm/3","content_text":"We highlight and try several interesting tools that ecommerce professionals can use today. ","content_html":"We highlight and try several interesting tools that ecommerce professionals can use today.
","summary":"We highlight and try several interesting tools that ecommerce professionals can use today. ","date_published":"2022-11-08T05:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/6b914c41-37ff-4257-bd16-ecf2ae689f0b.mp3","mime_type":"audio/mpeg","size_in_bytes":13958369,"duration_in_seconds":872}]},{"id":"a8aa33c0-3fef-42f9-8b42-c0da77a49023","title":"Episode 2: Borrowing Adobe's Crystal Ball: 2022 Holiday Sales Forecasts","url":"https://www.commercetoday.fm/2","content_text":"We borrowed Adobe's Crystal Ball to look at predictions for 2022 holiday sales online. Will Black Friday or Cyber Monday be the big day for online shopping this year?\n\nOverall - if you’re having a hard time making holiday predictions based on current data, or if things seem weird in your data throughout the holiday season - it’s probably not you, it’s the economy and consumer behavior this year!Links:Adobe Forecasts $209.7 Billion Holiday Season Online (U.S.); Cyber Monday to Top $11 Billion","content_html":"We borrowed Adobe's Crystal Ball to look at predictions for 2022 holiday sales online. Will Black Friday or Cyber Monday be the big day for online shopping this year?
\n\nOverall - if you’re having a hard time making holiday predictions based on current data, or if things seem weird in your data throughout the holiday season - it’s probably not you, it’s the economy and consumer behavior this year!
Links:
","summary":"We borrowed Adobe's Crystal Ball to look at predictions for 2022 holiday sales online. Will Black Friday or Cyber Monday be the big day for online shopping this year?","date_published":"2022-11-01T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/a8aa33c0-3fef-42f9-8b42-c0da77a49023.mp3","mime_type":"audio/mpeg","size_in_bytes":15382841,"duration_in_seconds":961}]},{"id":"4e4b9906-fb5e-4f58-ac29-ed99afc178c2","title":"Episode 1: Setting Your 2023 Ecommerce Budget","url":"https://www.commercetoday.fm/1","content_text":"Download the worksheet and guide to setting your 2023 ecommerce budget at https://creatuity.com/setting-your-2023-ecommerce-budget\n\nStruggling to set your ecommerce budget for 2023? \n\nWant to know what other companies are doing? \n\nTune in to this episode to learn how to set your 2023 ecommerce budget.Links:Download the guide to setting your 2023 ecommerce budget","content_html":"Download the worksheet and guide to setting your 2023 ecommerce budget at https://creatuity.com/setting-your-2023-ecommerce-budget
\n\nStruggling to set your ecommerce budget for 2023?
\n\nWant to know what other companies are doing?
\n\nTune in to this episode to learn how to set your 2023 ecommerce budget.
Links:
","summary":"Struggling to set your ecommerce budget for 2023? Want to know what other companies are doing? Tune in to this episode to learn how to set your 2023 ecommerce budget.","date_published":"2022-10-25T10:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/049371cd-5f79-4f7d-905e-1a29ab523066/4e4b9906-fb5e-4f58-ac29-ed99afc178c2.mp3","mime_type":"audio/mpeg","size_in_bytes":19431247,"duration_in_seconds":1214}]}]}