Commerce Today
Ecommerce insights merchants can use today
About the show
Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.
Episodes
-
Episode 111: Tech Debt to Innovation: A CEO’s Perspective
February 18th, 2025 | 25 mins 42 secs
aging tech, ai tools, automation, case study, chatgpt, creatuity, ecommerce, financial risk, framework, joshua warren, meet magento florida, operational impact, optimization, prioritization, scalability, software maintenance, tech debt, technical debt, windsurf
This episode, from Joshua Warren’s Meet Magento Florida presentation, explores tech debt and its impact on ecommerce. Hosted by Creatuity’s CEO, it covers types of tech debt, financial risks, and solutions, including AI tools like ChatGPT and Windsurf. A client case study highlights the benefits of tackling tech debt and fostering a proactive tech culture.
-
Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL
February 11th, 2025 | 14 mins 18 secs
ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware
Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.
-
Episode 109: Top 10 eCommerce Innovations to Transform Your B2B Operations in 2025
February 4th, 2025 | 26 mins 38 secs
advanced payment solutions, ai-powered personalization, ar, automation, b2b, blockchain, composable ecommerce, customer portals, dynamic pricing, ecommerce innovations, hybrid ai-human sales, practical insights, predictive analytics, product visualization, real-world examples
Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he explores the top 10 eCommerce innovations B2B businesses need for 2025. From AI-powered personalization and predictive analytics to blockchain, AR, and dynamic pricing, discover how cutting-edge technology can transform your operations. Packed with real-world examples and practical insights, this episode is a must-listen for B2B leaders looking to stay ahead.
-
Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth
January 28th, 2025 | 12 mins 2 secs
business challenges, cio challenges, creatuity, e-commerce, joshua warren, linkedin updates, managing technical debt, meet magento florida, tech debt scoring framework, technical debt
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores technical debt—a $1.5 trillion challenge for U.S. businesses. He introduces Creatuity's Tech Debt Scoring Framework to help e-commerce businesses identify, assess, and prioritize technical debt effectively. Joshua also shares a preview of his upcoming Meet Magento Florida presentation, where he’ll delve deeper into managing technical debt. Follow Joshua on LinkedIn for live updates and event highlights.
-
Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough
January 21st, 2025 | 19 mins 42 secs
ai tools, b2b marketing, chatgpt, competitive research, content strategy, customer personas, e-commerce, e-commerce marketing, free chatgpt account, industrial pump company, live demo, marketing emails, marketing tips.
In this Commerce Today episode, Joshua Warren demonstrates how B2B marketers can use ChatGPT for tasks like competitive research, content strategy, customer personas, and email drafts. Posing as an industrial pump company employee, he offers practical tips and shows how a free ChatGPT account can transform e-commerce marketing efforts.
-
Episode 106: SEO Best Practices for B2B E-Commerce in 2025
January 14th, 2025 | 19 mins 35 secs
ai in seo, b2b seo, b2c seo, composable commerce, content strategy, digital marketing, ecommerce seo, headless commerce, link building, seo advice., seo best practices, seo expert, seo insights, seo optimization, seo performance, seo strategies, skus management, technical page speed
In this episode of Commerce Today, host Joshua Warren is joined by SEO expert Ryan Metcalf to explore B2B SEO best practices and the overlap between B2B and B2C strategies. They discuss AI's role in SEO, managing large inventories with millions of SKUs, prioritizing content over technical page speed, and the importance of link building. The conversation also covers the impact of headless and composable commerce on SEO and offers actionable advice for businesses aiming to enhance their SEO performance.
-
Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!
-
Episode 104: 14 Festive Strategies for Retaining Customers
December 31st, 2024 | 16 mins 30 secs
actionable strategies, boost retention, commerce today, customer loyalty, ecommerce businesses, ecommerce leaders, festive tactics, holiday magic, holiday purchases, it professionals, joshua warren, lifetime fans, marketers, nurture relationships
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses turn holiday shoppers into loyal, long-term customers. From nurturing relationships to boosting retention, this episode offers valuable insights for ecommerce leaders, marketers, and IT professionals aiming to create lifetime fans.
-
Episode 103: Your ERP Isn’t Enough for Ecommerce
December 24th, 2024 | 15 mins 35 secs
business growth, commerce today., customer frustration, epicor commerce, erp-based ecommerce platforms, growth challenges, netsuite suitecommerce, product launch delays, salesgent, seamless integration
In this episode of Commerce Today, we explore how ERP-based ecommerce platforms, like NetSuite's SuiteCommerce, Salesgent, and Epicor Commerce, can hinder business growth. Despite promises of seamless integration, these platforms often cause delays, customer frustration, and growth challenges. Don’t miss this deep dive into the hidden pitfalls of ERP-provided ecommerce solutions.
-
Episode 102: ERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce Integrations
December 17th, 2024 | 16 mins 46 secs
actionable insights., b2b ecommerce, best practices, business growth, composable commerce, ecommerce platform, erp integration, operational efficiency, scalability, seamless connectivity
In this episode of Commerce Today, host Joshua Warren tackles one of the most complex and essential aspects of B2B ecommerce: ERP integration. ERP systems are the backbone of many B2B operations, but without seamless integration with ecommerce platforms, businesses face inefficiencies, errors, and lost opportunities. Joshua explores the importance of ERP integration, shares best practices, and reveals how composable commerce is revolutionizing the process. Whether you’re looking to scale your business or streamline operations, this episode delivers practical insights you can implement right away.
-
Episode 101: Cyber 5 - Black Friday Results & Insights for Omnichannel Holiday Success
December 10th, 2024 | 18 mins 9 secs
2025 planning, actionable strategies, consumer behavior, critical investments, cyber 5 2024, ecommerce insights, holiday season, holiday shopping., in-store traffic, omnichannel retailers, online sales records, retail landscape, retail strategies, retail trends
Cyber 5 2024 shattered online sales records, but the real story lies in the shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren unpacks the key takeaways for omnichannel retailers, offering actionable strategies to capitalize on the rest of the holiday season. Plus, he highlights critical investments retailers should prioritize for 2025 to stay ahead in the evolving retail landscape. Don’t miss this episode packed with insights and practical advice for thriving in today’s competitive market.
-
Episode 100: Fixing Performance Pain: Magento & Adobe Commerce B2B Composable Commerce
December 3rd, 2024 | 19 mins 40 secs
adobe commerce, b2b e-commerce, composable commerce, cost-effective, costly maintenance, downtime, e-commerce strategy., integration issues, mach principles, magento, reliable solutions, site performance
This episode of Commerce Today tackles common challenges for B2B e-commerce leaders, including slow site performance, downtime, costly maintenance, and integration issues. Discover how composable commerce and MACH principles can deliver a faster, more reliable, and cost-effective solution for your Adobe Commerce or Magento site.
-
Episode 99: Product Information Management 201 - Open-Source Solutions & Future of PIM
November 26th, 2024 | 19 mins 21 secs
ai in pim, akeneo, cloud technology, e-commerce, e-commerce innovation, e-commerce leaders, ergonode, open-source pim, pim, pim adoption challenges, pim integration, pim optimization, pim solutions., pim strategy, pimcore, product information management
In this episode of Commerce Today, we explore the transformative future of Product Information Management (PIM) for e-commerce leaders. Learn how open-source solutions like Pimcore, Akeneo, and Ergonode are revolutionizing the industry, and get practical tips for tackling integration and adoption challenges. We also dive into the impact of AI and cloud technology in driving PIM innovation. Tune in to gain actionable insights and strategies to optimize your PIM approach and stay competitive in the evolving e-commerce landscape.
-
Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
November 19th, 2024 | 17 mins 17 secs
business efficiency, commerce today., commercial pim providers, customer experience, data streamlining, digital transformation, ecommerce, ecommerce operations, open-source pim providers, operational efficiency, pim systems, product data, product information management, product management
In this episode of Commerce Today, we explore the transformative power of Product Information Management (PIM) systems for ecommerce businesses. Learn how PIMs streamline product data, improve operational efficiency, and enhance the customer experience. This is the first installment of a two-part series, where we delve into the key benefits of PIMs, review leading commercial and open-source providers, and discuss how these systems are reshaping the way businesses handle product information. Stay tuned for insights to help you take your ecommerce operations to the next level!
-
Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success
November 12th, 2024 | 19 mins 9 secs
2024, adobe, commerce today, cyber week, data-driven strategies, deloitte, e-commerce strategies, election-year e-commerce, holiday season trends, holiday shoppers, holiday shopping predictions, key shopping days, mobile optimization, online sales trends, profitable season
In this episode of Commerce Today, we break down the latest holiday shopping predictions for 2024, drawing from fresh data by Adobe, Deloitte, and other top sources. We cover anticipated online sales trends, key shopping days, and essential strategies for e-commerce businesses to maximize their success during the holiday season. Expanding on insights from our August episode, "Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season," this discussion shifts focus to Cyber Week tactics, mobile optimization, and meeting the evolving demands of holiday shoppers. Tune in for data-driven strategies that will help you thrive in the year's busiest season!
-
Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms
November 5th, 2024 | 20 mins 2 secs
ai-driven personalization, cdp comparison, cdp future, cdp trends, commercial cdps, composable commerce, customer data platforms, data management, open-source cdps, privacy considerations, pros and cons
In this episode, we dive into open-source Customer Data Platforms (CDPs) and evaluate if they offer a viable alternative to commercial options. We'll review leading open-source CDPs, examining their benefits and drawbacks, and comparing them to paid solutions. We’ll also discuss the future of CDPs, covering trends like AI-powered personalization, privacy issues, and the evolving role of CDPs in composable commerce.