Commerce Today
Ecommerce insights merchants can use today
About the show
Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.
Episodes
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Episode 106: SEO Best Practices for B2B E-Commerce in 2025
January 14th, 2025 | 19 mins 35 secs
ai in seo, b2b seo, b2c seo, composable commerce, content strategy, digital marketing, ecommerce seo, headless commerce, link building, seo advice., seo best practices, seo expert, seo insights, seo optimization, seo performance, seo strategies, skus management, technical page speed
In this episode of Commerce Today, host Joshua Warren is joined by SEO expert Ryan Metcalf to explore B2B SEO best practices and the overlap between B2B and B2C strategies. They discuss AI's role in SEO, managing large inventories with millions of SKUs, prioritizing content over technical page speed, and the importance of link building. The conversation also covers the impact of headless and composable commerce on SEO and offers actionable advice for businesses aiming to enhance their SEO performance.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!
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Episode 104: 14 Festive Strategies for Retaining Customers
December 31st, 2024 | 16 mins 30 secs
actionable strategies, boost retention, commerce today, customer loyalty, ecommerce businesses, ecommerce leaders, festive tactics, holiday magic, holiday purchases, it professionals, joshua warren, lifetime fans, marketers, nurture relationships
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses turn holiday shoppers into loyal, long-term customers. From nurturing relationships to boosting retention, this episode offers valuable insights for ecommerce leaders, marketers, and IT professionals aiming to create lifetime fans.
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Episode 103: Your ERP Isn’t Enough for Ecommerce
December 24th, 2024 | 15 mins 35 secs
business growth, commerce today., customer frustration, epicor commerce, erp-based ecommerce platforms, growth challenges, netsuite suitecommerce, product launch delays, salesgent, seamless integration
In this episode of Commerce Today, we explore how ERP-based ecommerce platforms, like NetSuite's SuiteCommerce, Salesgent, and Epicor Commerce, can hinder business growth. Despite promises of seamless integration, these platforms often cause delays, customer frustration, and growth challenges. Don’t miss this deep dive into the hidden pitfalls of ERP-provided ecommerce solutions.
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Episode 102: ERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce Integrations
December 17th, 2024 | 16 mins 46 secs
actionable insights., b2b ecommerce, best practices, business growth, composable commerce, ecommerce platform, erp integration, operational efficiency, scalability, seamless connectivity
In this episode of Commerce Today, host Joshua Warren tackles one of the most complex and essential aspects of B2B ecommerce: ERP integration. ERP systems are the backbone of many B2B operations, but without seamless integration with ecommerce platforms, businesses face inefficiencies, errors, and lost opportunities. Joshua explores the importance of ERP integration, shares best practices, and reveals how composable commerce is revolutionizing the process. Whether you’re looking to scale your business or streamline operations, this episode delivers practical insights you can implement right away.
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Episode 101: Cyber 5 - Black Friday Results & Insights for Omnichannel Holiday Success
December 10th, 2024 | 18 mins 9 secs
2025 planning, actionable strategies, consumer behavior, critical investments, cyber 5 2024, ecommerce insights, holiday season, holiday shopping., in-store traffic, omnichannel retailers, online sales records, retail landscape, retail strategies, retail trends
Cyber 5 2024 shattered online sales records, but the real story lies in the shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren unpacks the key takeaways for omnichannel retailers, offering actionable strategies to capitalize on the rest of the holiday season. Plus, he highlights critical investments retailers should prioritize for 2025 to stay ahead in the evolving retail landscape. Don’t miss this episode packed with insights and practical advice for thriving in today’s competitive market.
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Episode 100: Fixing Performance Pain: Magento & Adobe Commerce B2B Composable Commerce
December 3rd, 2024 | 19 mins 40 secs
adobe commerce, b2b e-commerce, composable commerce, cost-effective, costly maintenance, downtime, e-commerce strategy., integration issues, mach principles, magento, reliable solutions, site performance
This episode of Commerce Today tackles common challenges for B2B e-commerce leaders, including slow site performance, downtime, costly maintenance, and integration issues. Discover how composable commerce and MACH principles can deliver a faster, more reliable, and cost-effective solution for your Adobe Commerce or Magento site.
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Episode 99: Product Information Management 201 - Open-Source Solutions & Future of PIM
November 26th, 2024 | 19 mins 21 secs
ai in pim, akeneo, cloud technology, e-commerce, e-commerce innovation, e-commerce leaders, ergonode, open-source pim, pim, pim adoption challenges, pim integration, pim optimization, pim solutions., pim strategy, pimcore, product information management
In this episode of Commerce Today, we explore the transformative future of Product Information Management (PIM) for e-commerce leaders. Learn how open-source solutions like Pimcore, Akeneo, and Ergonode are revolutionizing the industry, and get practical tips for tackling integration and adoption challenges. We also dive into the impact of AI and cloud technology in driving PIM innovation. Tune in to gain actionable insights and strategies to optimize your PIM approach and stay competitive in the evolving e-commerce landscape.
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Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
November 19th, 2024 | 17 mins 17 secs
business efficiency, commerce today., commercial pim providers, customer experience, data streamlining, digital transformation, ecommerce, ecommerce operations, open-source pim providers, operational efficiency, pim systems, product data, product information management, product management
In this episode of Commerce Today, we explore the transformative power of Product Information Management (PIM) systems for ecommerce businesses. Learn how PIMs streamline product data, improve operational efficiency, and enhance the customer experience. This is the first installment of a two-part series, where we delve into the key benefits of PIMs, review leading commercial and open-source providers, and discuss how these systems are reshaping the way businesses handle product information. Stay tuned for insights to help you take your ecommerce operations to the next level!
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Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success
November 12th, 2024 | 19 mins 9 secs
2024, adobe, commerce today, cyber week, data-driven strategies, deloitte, e-commerce strategies, election-year e-commerce, holiday season trends, holiday shoppers, holiday shopping predictions, key shopping days, mobile optimization, online sales trends, profitable season
In this episode of Commerce Today, we break down the latest holiday shopping predictions for 2024, drawing from fresh data by Adobe, Deloitte, and other top sources. We cover anticipated online sales trends, key shopping days, and essential strategies for e-commerce businesses to maximize their success during the holiday season. Expanding on insights from our August episode, "Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season," this discussion shifts focus to Cyber Week tactics, mobile optimization, and meeting the evolving demands of holiday shoppers. Tune in for data-driven strategies that will help you thrive in the year's busiest season!
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Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms
November 5th, 2024 | 20 mins 2 secs
ai-driven personalization, cdp comparison, cdp future, cdp trends, commercial cdps, composable commerce, customer data platforms, data management, open-source cdps, privacy considerations, pros and cons
In this episode, we dive into open-source Customer Data Platforms (CDPs) and evaluate if they offer a viable alternative to commercial options. We'll review leading open-source CDPs, examining their benefits and drawbacks, and comparing them to paid solutions. We’ll also discuss the future of CDPs, covering trends like AI-powered personalization, privacy issues, and the evolving role of CDPs in composable commerce.
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Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce
October 29th, 2024 | 19 mins 9 secs
cdp providers, cdps, commerce today, customer acquisition costs, customer data platforms, customer insights, customer retention, data-driven marketing, e-commerce personalization, platform selection
In this Commerce Today episode, we explore Customer Data Platforms (CDPs) and their role in boosting e-commerce personalization, lowering acquisition costs, and improving retention. We’ll review leading CDP providers and guide listeners on selecting the ideal platform for their business needs.
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Episode 94: Scaling B2B with Digital Channels - Reaching the SMB Market Efficiently
October 22nd, 2024 | 20 mins 19 secs
cdps, commercial cdp providers, customer acquisition costs, customer data platforms, customer insights, data-driven marketing, e-commerce, personalization, platform selection, retention
In this episode, we introduce Customer Data Platforms (CDPs) and examine how they help e-commerce businesses enhance personalization, lower customer acquisition costs, and boost retention. We also explore leading commercial CDP providers and offer insights on selecting the best platform for your business.
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Episode 93: Signs It's Time to Transition to a New Ecommerce Provider
October 15th, 2024 | 20 mins 7 secs
actionable steps, agency, better fit, challenges, downtime, ecommerce provider, ecommerce setup, growth, key issues, outdated technologies, platform, smooth transition, transition, underperforming provider, warning signs
In this episode of Commerce Today, we discuss the warning signs that signal it may be time to move on from your current ecommerce provider, whether it's an agency or platform. We explore issues like frequent downtime and outdated technology that can hinder your growth. You'll learn about the consequences of staying with an underperforming provider and receive actionable steps for a smooth transition to a better fit. If you're facing challenges with your current setup, this episode will guide you in identifying key issues and taking the first steps toward finding the right solution.
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Episode 92: How to Choose the Right Ecommerce Agency for Your Business
October 8th, 2024 | 18 mins 58 secs
agency selection, agency vetting, business growth, ecommerce advice, ecommerce agency, ecommerce business, ecommerce mistakes, ecommerce partner, ecommerce partner questions, ecommerce solutions, ecommerce strategy, ecommerce success, ecommerce tips, industry experience, online strategy, selecting an ecommerce agency, technical expertise
In this episode of Commerce Today, we dive into the essential process of choosing the right ecommerce agency for your business. With countless options to choose from, selecting the ideal partner is critical for your online strategy's success. We'll cover the key factors to consider when evaluating agencies, common pitfalls to avoid, and the crucial questions you should ask to ensure the best fit. Whether you need technical expertise or industry-specific experience, this episode is filled with practical tips to help you make an informed decision and set your business up for long-term success.
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Episode 91: Crafting a Winning Ecommerce Strategy: Key Steps for 2025 Success
October 1st, 2024 | 18 mins 45 secs
2025 initiatives, brand alignment, customer segments, ecommerce growth, ecommerce guide, ecommerce performance, ecommerce strategy, market growth, strategic planning, unique selling proposition
In this episode of Commerce Today, we explore the essentials of crafting a winning ecommerce strategy, drawing insights from our comprehensive Ecommerce Strategy Guide. You'll learn how to align your brand's mission, optimize performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode offers practical tips to help you gear up for strategic planning and set your 2025 initiatives on the path to success.