Commerce Today

Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins

April 22nd, 2025  |  14 mins 42 secs

analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management

In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.

Episode 119: From Kickbacks to Collaboration: E-Commerce Partnerships Explored

April 15th, 2025  |  13 mins 56 secs

adobe commerce, commerce today podcast, creatuity, dotdigital, ecommerce partnerships, ecommerce strategy, integration tools, ipaas, joshua warren, marketing automation, merchant-focused, north texas ecommerce, partnership value, shipperhq, shipping solutions

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, dives into what makes a true e-commerce partnership. He breaks down the difference between partnerships driven by profit and those built to genuinely support merchants. Josh spotlights four standout partners—IPaaS, ShipperHQ, dotDigital, and Adobe—and shares how they help elevate the e-commerce experience. He also invites North Texas pros to a local meetup at Martin House Brewing and offers a free session to solve your biggest e-commerce challenge. Don’t miss it!

Episode 118: Exploring Adobe Commerce as a Cloud Service

April 8th, 2025  |  22 mins 43 secs

adobe commerce as a cloud service, adobe ecosystem, adobe firefly, automatic updates, b2b ecommerce, commerce today, composable, dam, digital asset management, ecommerce strategy, generative ai, headless, multi-tenant, performance, platform comparison, saas, shopify alternative

In this episode, I explore Adobe’s new "Commerce as a Cloud Service" — a fully SaaS, multi-tenant, headless solution with built-in DAM, B2B features, and Adobe Firefly AI. I break down how it compares to platforms like Shopify and what ecommerce businesses need to know about its benefits and strategic value.

Episode 117: Solving E-Commerce Challenges: Systems, Processes, and People

April 1st, 2025  |  19 mins 12 secs

adobe commerce, cloud service, commerce today, ecommerce, ecommerce challenges, ecommerce insights, ecommerce meetups, ecommerce strategy, joshua warren, north texas, people problems, platform switch, policy problems, process problems, systems problems

In this episode of Commerce Today, host Joshua Warren breaks down common e-commerce challenges into three core categories: systems, processes/policies, and people. Drawing from years of experience, he shares how to pinpoint and solve these issues—and why it's crucial to address them before considering a platform switch. Joshua also teases future episodes on Adobe Commerce as a Cloud Service and invites listeners to upcoming North Texas e-commerce meetups.

Episode 116: Shopify vs. Adobe: The New SaaS Showdown

March 25th, 2025  |  14 mins 41 secs

adobe commerce, adobe commerce benefits, adobe commerce cloud service, adobe commerce features, adobe commerce optimizer, adobe innovations, adobe summit, agencies, cloud-based commerce, digital commerce, e-commerce, e-commerce ecosystem, e-commerce strategy, magento, magento future, merchants, online retail, saas, scalability, site performance, total cost of ownership

In this episode of Commerce Today, we break down the key announcements from Adobe Summit, with a focus on Adobe's new SaaS version of Adobe Commerce. We explore the launch details, features, and impact of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, discussing what they mean for merchants, agencies, and the broader e-commerce ecosystem.

Tune in as we analyze the pros and cons of these innovations, their potential to reduce total cost of ownership, improve site performance, and provide greater flexibility in the evolving e-commerce landscape. Don’t miss this deep dive into the future of Magento and Adobe Commerce!

Episode 115: Revolutionizing Retail: Omnichannel Strategies for Farm & Home Stores

March 18th, 2025  |  17 mins 29 secs

atf compliance, bopis, buy online pickup in store, covid-19 response, curbside pickup, customer experience, ecommerce, erp integration, family farm and home, headless order management system, inventory management, logistics, mobile point of sale, omnichannel retail, order fulfillment, pos, retail innovation, retail technology, rural king, supply chain, vendor ship to store

In this episode of Commerce Today, Joshua Warren shares his firsthand experiences leading omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He explores key solutions such as buy online, pickup in store (BOPIS), curbside pickup, and vendor ship to store. Joshua also discusses overcoming challenges like ATF compliance, integrating legacy ERP systems, and rapidly deploying curbside pickup during the COVID-19 pandemic. Additionally, he provides insights into the development of a headless order management system and a mobile point-of-sale system. Tune in for a deep dive into the complexities of omnichannel retail and practical lessons for retailers of all sizes.

Episode 114: Integrating Online and In-Store Retail: A Guide to Omnichannel Success

March 10th, 2025  |  19 mins 9 secs

ai-driven digital twins, bopis, buy online pickup in-store, ecommerce trends, family farm and home, joshua warren, omnichannel retail, online and physical store integration, operational challenges, pandemic impact on retail, real-time integrations, retail best practices, retail fulfillment, retail staff training, rural king, successful bopis implementations, technical challenges

In this episode of Commerce Today, we tackle your questions about Omnichannel Retail with industry expert Joshua Warren. With deep experience in bridging online and in-store operations, Joshua shares insights on the pandemic’s impact on retail, the importance of real-time integrations, and the evolving role of Buy Online, Pickup In-Store (BOPIS). We explore operational and technical challenges, the need for staff training, and the future of AI-driven digital twins in retail fulfillment. Plus, don’t miss a sneak peek at the next episode, where we highlight successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to stay ahead of the latest trends in omnichannel retail!

Episode 113: Finding Peace in E-Commerce: From Chaos to Clarity

March 4th, 2025  |  17 mins 19 secs

ai boom, ai-driven world, commoditization, e-commerce agencies, e-commerce projects, future of e-commerce, industry shifts, joshua warren, mental health, merchant solutions, peace of mind, personal relationships, practical advice, q&a, strategy, trusted advisors

In this episode of Commerce Today, host Joshua Warren explores the evolving landscape of e-commerce agencies in an AI-driven world. Through an impromptu Q&A, he unpacks key industry shifts, from increasing commoditization to the resurgence of personal relationships and the vital role of trusted advisors. Tune in for insights on navigating the AI boom, finding real solutions for merchants, and maintaining mental well-being in e-commerce projects. Don't miss this engaging discussion filled with practical advice and future-focused strategies.

Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce

February 25th, 2025  |  24 mins 56 secs

b2b e-commerce, ballard industrial, creatuity, digital transformation, e-commerce strategy, future-proofing, headless commerce, integration, joshua warren, large catalogs, modern buyer expectations, monolithic platforms, platform flexibility, scalability, seamless integrations, trade tools

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the transformative power of headless commerce for B2B businesses. With the B2B e-commerce market projected to reach $3 trillion in the U.S. by 2027, he explains why traditional monolithic platforms are limiting growth and how headless commerce enables greater flexibility, integration, and scalability. Using real-world examples like Trade Tools and Ballard Industrial, Joshua highlights how B2B companies can overcome challenges such as managing large catalogs and meeting modern buyer expectations. He also shares practical steps for transitioning to a headless approach, making this episode essential for businesses looking to future-proof their e-commerce strategy.

Episode 111: Tech Debt to Innovation: A CEO’s Perspective

February 18th, 2025  |  25 mins 42 secs

aging tech, ai tools, automation, case study, chatgpt, creatuity, ecommerce, financial risk, framework, joshua warren, meet magento florida, operational impact, optimization, prioritization, scalability, software maintenance, tech debt, technical debt, windsurf

This episode, from Joshua Warren’s Meet Magento Florida presentation, explores tech debt and its impact on ecommerce. Hosted by Creatuity’s CEO, it covers types of tech debt, financial risks, and solutions, including AI tools like ChatGPT and Windsurf. A client case study highlights the benefits of tackling tech debt and fostering a proactive tech culture.

Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL

February 11th, 2025  |  14 mins 18 secs

ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware

Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.

Episode 109: Top 10 eCommerce Innovations to Transform Your B2B Operations in 2025

February 4th, 2025  |  26 mins 38 secs

advanced payment solutions, ai-powered personalization, ar, automation, b2b, blockchain, composable ecommerce, customer portals, dynamic pricing, ecommerce innovations, hybrid ai-human sales, practical insights, predictive analytics, product visualization, real-world examples

Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he explores the top 10 eCommerce innovations B2B businesses need for 2025. From AI-powered personalization and predictive analytics to blockchain, AR, and dynamic pricing, discover how cutting-edge technology can transform your operations. Packed with real-world examples and practical insights, this episode is a must-listen for B2B leaders looking to stay ahead.

Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth

January 28th, 2025  |  12 mins 2 secs

business challenges, cio challenges, creatuity, e-commerce, joshua warren, linkedin updates, managing technical debt, meet magento florida, tech debt scoring framework, technical debt

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores technical debt—a $1.5 trillion challenge for U.S. businesses. He introduces Creatuity's Tech Debt Scoring Framework to help e-commerce businesses identify, assess, and prioritize technical debt effectively. Joshua also shares a preview of his upcoming Meet Magento Florida presentation, where he’ll delve deeper into managing technical debt. Follow Joshua on LinkedIn for live updates and event highlights.

Episode 107: Mastering E-commerce Marketing with ChatGPT - A Live B2B Walkthrough

January 21st, 2025  |  19 mins 42 secs

ai tools, b2b marketing, chatgpt, competitive research, content strategy, customer personas, e-commerce, e-commerce marketing, free chatgpt account, industrial pump company, live demo, marketing emails, marketing tips.

In this Commerce Today episode, Joshua Warren demonstrates how B2B marketers can use ChatGPT for tasks like competitive research, content strategy, customer personas, and email drafts. Posing as an industrial pump company employee, he offers practical tips and shows how a free ChatGPT account can transform e-commerce marketing efforts.

Episode 106: SEO Best Practices for B2B E-Commerce in 2025

January 14th, 2025  |  19 mins 35 secs

ai in seo, b2b seo, b2c seo, composable commerce, content strategy, digital marketing, ecommerce seo, headless commerce, link building, seo advice., seo best practices, seo expert, seo insights, seo optimization, seo performance, seo strategies, skus management, technical page speed

In this episode of Commerce Today, host Joshua Warren is joined by SEO expert Ryan Metcalf to explore B2B SEO best practices and the overlap between B2B and B2C strategies. They discuss AI's role in SEO, managing large inventories with millions of SKUs, prioritizing content over technical page speed, and the importance of link building. The conversation also covers the impact of headless and composable commerce on SEO and offers actionable advice for businesses aiming to enhance their SEO performance.

Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024

January 7th, 2025  |  20 mins 23 secs

2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack

n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!