Commerce Today
Ecommerce insights merchants can use today
About the show
Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.
Episodes
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Episode 78: Ecommerce Growth: Proven Strategies to Accelerate Revenue and Slash Costs
July 2nd, 2024 | 20 mins 14 secs
8-lever mental model, adding new products, average order value, conversion rate, cost of goods sold, customer acquisition costs, ecommerce revenue, ecommerce success, fulfillment costs, influencers, lowering costs, marketing, operating costs, practical strategies, profitability, replatforming, revenue accelerator services, technology costs, traffic
In this week's episode of Commerce Today, we explore strategies to increase ecommerce revenue while reducing costs. With Darin's help, Joshua explains his 8-lever mental model for ecommerce profits, covering the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold). We'll discuss practical strategies for replatforming, adding new products, and selecting the right influencers for your marketing. Additionally, we'll introduce our new Revenue Accelerator services to help you implement these ideas and achieve quick results. Join us for a coffee chat-style deep dive into improving your ecommerce success in 2024 and making your business more profitable!
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Episode 77: The Power of the Discovery Phase: Reducing Uncertainty in Projects
June 25th, 2024 | 16 mins 2 secs
asking questions, ballpark estimates, best practices, discovery phase, insights, planning, project management, project optimization, project requirements, project success, real-world examples, solutions architect, uncertainties
Join Darin Newbold, COO, and Anna Krzyżańska, Solutions Architect, as they explore the crucial discovery phase of projects. They discuss how this stage clarifies requirements, reduces uncertainties, and improves planning, using real-world examples and best practices. Whether you're experienced or new to project management, this episode offers valuable insights for project success.
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Episode 76: The Ecommerce Platform Race to Perfect 100 Scores on Google Lighthouse
June 18th, 2024 | 15 mins 2 secs
adobe commerce cloud, adobe edge delivery services, conversion rates, e-commerce success, google lighthouse, insights, lighthouse score achievements, linkedin., perfect 100 scores, performance, practical tips, seo, shopify, site speed, user experience
Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse and understand why these scores are crucial for e-commerce success, impacting conversion rates and SEO. Learn how leading platforms like Shopify and Adobe Commerce Cloud are advancing performance. Discover Adobe's innovative Edge Delivery Services and their impact on site speed and user experience. Gain insights and practical tips, and join the conversation by sharing your Lighthouse score achievements on LinkedIn.
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Episode 75: Commerce Today News - Cookie Delay, Amazon Fulfillment’s Domination of UPS and FedEx, Taco Bell’s Digital Revenue Surprise and More
June 11th, 2024 | 18 mins 17 secs
amazon, doordash, ecommerce strategies, ecommerce trends, fedex, forever 21, google, in-store sales, logistics, omnichannel, retail updates, scent marketing, third-party cookies, ups, yum brands
In this week's episode, we dive into the top ecommerce trends shaping the industry. We'll discuss Google's decision to delay the phaseout of third-party cookies and how Amazon is outpacing UPS and FedEx in logistics. Learn how scent marketing is enhancing in-store sales and catch up on updates from major players like Yum Brands, DoorDash, Forever 21, and more. We cover 10 essential stories you might have missed that are crucial for your ecommerce and omnichannel strategies. Don't miss these insights to stay ahead in the competitive market!
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Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle
June 4th, 2024 | 18 mins 35 secs
actionable insights, commerce today, competitive landscape, digital marketing, digital-first competitors, dtc brands, ecommerce, market share, omnichannel, online marketplace, physical stores, retail strategies, temu, tjx companies
In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.
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Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?
May 28th, 2024 | 14 mins 25 secs
challenges, ecommerce merchants, google marketing live 2024, opportunities, shopify, social commerce, tiktok shop, u.s. ban, youtube shopping
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the competition between TikTok Shop and YouTube Shopping. With a potential U.S. ban on TikTok, YouTube Shopping and Shopify are looking to fill the gap, as announced at Google Marketing Live 2024. Joshua examines if they can succeed, analyzing the numbers, unique features, and the impact on ecommerce merchants in the evolving social commerce landscape.
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Episode 72: How to Approach Adobe Commerce Upgrade Without Jumping into a Rabbit Hole of Hours
May 21st, 2024 | 17 mins 52 secs
actionable insights, adobe commerce, business leaders., e-commerce platform, post-upgrade support, project assessments, solutions architect, tech enthusiasts, upgrade process
Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.
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Episode 71: BigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?
May 16th, 2024 | 17 mins 6 secs
ambitions, bigcommerce, breakdown, breakthrough, capabilities, competitors, ecommerce, leadership, market evolution., mid-market segment, quarterly report, strategies
n this episode of Commerce Today, we delve into the current strategies and future potential of BigCommerce. With new leadership steering the ship and an upcoming quarterly report on the horizon, BigCommerce finds itself at a critical juncture. The question looms: can they establish dominance in the mid-market segment, or will they struggle against industry behemoths like Shopify? Through in-depth analysis, we examine BigCommerce's tactics, aspirations, and competitive positioning. This episode offers a blend of astute insights, candid discussion, and a sprinkle of humor as we assess whether BigCommerce is on the brink of a breakthrough or facing potential setbacks. For ecommerce leaders navigating a rapidly evolving market, this episode is essential listening.
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Episode 70: The Price Is Wrong - Navigating Ecommerce Pricing Pitfalls
May 7th, 2024 | 17 mins 24 secs
$14, 000 earrings, brand reputation, cartier, costly mistakes., currency conversion mishap, customer trust, ecommerce systems, scalability, stability, web pricing error
In this episode of Commerce Today, we delve into the Cartier web pricing error, where $14,000 earrings were mistakenly sold for $14 due to a currency conversion error. We examine the implications of such errors on brand reputation and customer trust, and offer strategies to improve ecommerce systems for scalability and stability, preventing costly mistakes in the future.
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Episode 69: Optimizing Your Ecommerce Website with New Relic: Actionable Strategies
April 30th, 2024 | 17 mins 33 secs
actionable strategies, coo insights, critical issue prevention, ecommerce website performance, insider tips, load time optimization, new relic, online store elevation, php developer expertise, user experience enhancement
Join Darin, COO, and Pawel Micnas, PHP Developer, on Commerce Today as they unveil expert insights to turbocharge your ecommerce website's performance using New Relic. Learn invaluable techniques to streamline load times, elevate user experience, and proactively address critical issues. Don't miss out on actionable strategies that will propel your online store to new heights!
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Episode 68: Micro-Influencers: The Small But Mighty Key to Ecommerce Success
April 23rd, 2024 | 18 mins 58 secs
authentic audiences, ecommerce sales, engaged audiences, influencer marketing, micro-influencers, niche experts, outperforming, partnership marketing, roi calculator, successful campaign
In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold explore the surprising power of micro-influencers in driving ecommerce sales. Discover why these niche experts are outperforming their mega-famous counterparts and how your brand can tap into their authentic, engaged audiences. Plus, get exclusive access to Creatuity's influencer marketing ROI calculator and expert tips for launching your own successful campaign. If you're ready to think small and win big with influencer partnerships, this episode is a must-listen!
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Episode 67: B2B Ecommerce Success: Navigating Trends and Overcoming Challenges
April 16th, 2024 | 15 mins 20 secs
b2b commerce, commerce today, digital marketplace, ecommerce trends, online sales
In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.
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Episode 66: Recommerce: The Future of Ecommerce?
April 9th, 2024 | 18 mins 14 secs
actionable insights, apparel brands, customer loyalty, ecommerce, hanna andersson, lululemon, recommerce, recommerce models, revenue boost, success factors, sustainability
In this episode of Commerce Today, Joshua Warren and Darin Newbold discuss the growing trend of recommerce, focusing on examples from apparel giants like Lululemon and Hanna Andersson. They highlight how resale strategies can enhance sustainability, customer loyalty, and revenue for ecommerce businesses across various industries. Tune in for practical insights on the advantages of recommerce, essential success factors, and guidance on selecting the ideal recommerce approach for your brand's needs.
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Episode 65: Diving Deeper: Our Commitment to Accessibility in Services
April 2nd, 2024 | 15 mins 4 secs
accessibility, actionable insights, adaptation, commerce trends, digital innovation, ecommerce, inclusivity, merchant support, online shopping, paradigm shift, technology, user experience, website development
In this episode of Commerce Today, the focus is on the dynamic changes in the ecommerce arena, particularly highlighting the growing importance of accessibility for achieving success. COO Darin and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, engage in a discussion aimed at providing actionable insights for Directors of Ecommerce to navigate this evolving landscape. Michal elaborates on initiatives implemented by Creatuity to support merchants in developing accessible websites, promoting inclusivity, and improving user experience.
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Episode 64: Combating Ageism and Sexism in Ecommerce - Cultivating an Outward Mindset
March 26th, 2024 | 20 mins 11 secs
ageism, collective success, companies, diversity, ecommerce, environment, inclusivity, individuals, linkedin, outward mindset, sexism, support, teams, tech industry
In this podcast episode, we tackle the prevalent issues of ageism and sexism within the ecommerce tech industry. Drawing from real-life stories shared by industry professionals on LinkedIn, we highlight the need to address these issues and promote inclusivity. We advocate for adopting an "Outward Mindset" approach to foster a supportive environment. Throughout the discussion, we provide practical strategies for individuals, teams, and companies to cultivate this mindset. Emphasizing the importance of recognizing others as valuable individuals with unique needs and challenges, we aim to collectively work towards a more inclusive and successful tech industry. Join us in our endeavor to make a positive difference in the tech community for everyone involved.
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Episode 63: Amazon Mastery: Engaging Customers and Standing Out in a Competitive Marketplace
March 19th, 2024 | 17 mins 45 secs
ad targeting, amazon mastery, customer engagement, customer feedback, marketing channels, tailored audiences tool
In the gripping series finale of "Amazon Mastery," we delve into the art of captivating customers and carving a unique niche for your brand amidst the fierce competition on Amazon. Uncover the secrets of Amazon's Tailored Audiences tool, unlocking the power of targeted, direct marketing that resonates with your customer base. Discover the pivotal role of customer feedback, from managing reviews to leveraging both positive and negative insights for continuous growth. Moreover, we'll guide you through diversifying your marketing channels, harnessing the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to amplify your brand's visibility and skyrocket sales. This finale is an invaluable treasure trove of strategies for any brand striving to foster unwavering customer loyalty, ignite engagement, and shine bright on Amazon's vast marketplace.